Yessian has a lot to celebrate with another big AICP win as well the announcement of the addition of composer Hugh Wilson. Earlier this year, Yessian partnered with Wieden + Kennedy/New York for Nokia “Fences“, a spot which debuted during this year’s Grammys and Oscars. The track, titled “Don’t Fence Me In” was a winner in the category for Best Musical Arrangement at the 2011 AICP Show in New York. Artists Daniel Johnson and Brie Stoner sing the cover of the classic Cole Porter song, Don’t Fence Me In, published by Warner/Chappell Music Publishing.rnrnAs Yessian continues it’s extensive and successful expansion into global markets, they have also recently expanded the NY location with a second brand new state of the art studio and the addition of composer Hugh Wilson. rnrn
rnrnWilson has been a respected and in-demand professional vocalist and multi-instrumentalist in Australia, Singapore and New York and has collaborated with a number of well-known musical artists including Lenny Kravitz and Savage Garden.rnrnHis voice can also be heard on hundreds of commercials for brands as diverse as Geico, Kohls, M&Ms, Smirnoff, L’Oreal, Home Depot, McDonalds, Hyundai, Toyota, South Australia Tourism and Coca Cola. rnrnWilson will be based out of the NY studio. “We are thrilled to have Hugh join our team!” says Partner/CCO, Brian Yessian. “Hugh adds yet another level of creativity to our global presence and we are especially excited to see our New York office growing.”rnrnWilson’s background in music started at an early age during his semi-nomadic childhood in Australia where he grew up learning the trumpet and singing in the choir. While in Australia, at the age of 19, he won the nationally televised viewer-voted talent competition’s male vocal category of “Star Search”. Thereafter followed several recordings with bands including The Blue Phoenix, Drowning Jester and King Luan; as well as recording Gnome with jazz saxophonist Spike Mason. Wilson later teamed up with the Leigh brothers of Pseudo Echo to form the band Vertigo and enjoyed a stint on the Australian charts. He also has credit co-writing and producing sessions for Sarah Blasko, Daniel James and Steve Deal; recording with myriad composers, producers and engineers in the NYC and Sydney advertising scenes, from Henry Hirsch to Lindsay Jehan, Peter Bliss, Charles Fisher, Eric Weideman, Ben Butler, Mark Moffatt, La Menga Kafi, Shaun ‘Stakka’ Morris, Darren Solomon’s “Science For Girls” and more.rnrnAside from his new position as Yessian’s Composer out of the second studio in NY, Wilson continues to enjoy being a professional Vocalist, Musician, Songwriter, Producer and Voice-Coach.rnrnCreditsrnNokia “Fences“:rnrnAgency: Wieden + Kennedy, NYrnCreative Director: Kevin ProudfootrnCopywriter: Sean McLaughlinrnArt Director: Lana ShahmoradianrnProducer: Kirsten LarsonrnMusic Supervisor/Director of Business Affairs: Annemarie CullenrnrnProduction Company: Anonymous ContentrnDirector: Malcolm VenvillernExecutive Producer: Dave MorrisonrnrnMusic House: Yessian rnYessian Executive Producers: Mary Ellen O’Brien & Marlene BartosrnCreative Director: Brian YessianrnMusic Composer & Singers: Daniel Johnson (Composer) / Daniel Johnson & Brie Stoner (Singers)rnDon’t Fence Me In (Cole Porter) published by Warner/Chappell Music Publishing rnrnEditorial: Spot WeldersrnEditor: Livo SanchezrnrnVFX: Method, NY rnrnAbout YessianrnWith offices in New York, Detroit, Los Angeles, and Hamburg Germany, Yessian is a global collective of producers, composers, music supervisors, research creatives and recording artists. With six full-service recording studios and Dragon Licks, a music licensing and research division of indie bands and well-known artists, the studio offers a complete source for music, sound design and soundscapes. This powerful combination has allowed Yessian to enlist some of the world’s best-known brands in film, television, advertising, gaming and theme parks as clients. www.yessian.com
Contact:
Michael Yessian Yessian Music 248-553-4044 Contact Michael via email
Contact:Media: Denise Potts Mueller Contact Denise via email Tel: 312-643-2444
SPW Category:Awards Show Announcements (News, Nominees, Winners)
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Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More
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