Who amongst us hasn’t fantasized about a big Powerball win? www.xenonmktg.com. “>Xenon, the New York-based commercial production company, has created a trio of spots – the :30 “Game Changer” and two :15s, “Cash Cow” and “Eye Popping,” developed through Brushfire, Inc. (Cedar Knolls, NJ and New York, NY), designed to introduce the new $2 Powerball to New Jersey. The three spots debuted January 16th on all cable systems across New Jersey as well as CBS stations in the New York and Philadelphia markets.nn”The new Powerball can change your entire world” the spots intone. Created primarily of computer-generated images, the commercials focus on a red Powerball which transforms into a variety of objects including a spinning globe, a sparkling jewel, couples frolicking in a hot tub, and a revving tachometer. Your wildest dreams – yachts, cars, jewels – could come true if you “play the new $2 dollar Powerball from the N.J. Lottery and give your dreams a chance.”nn
nTo view the “Game Changer” spot online click here.nnDirector/Creative Director Michael Wiehart, who has extensive experience in live-action and all forms of animation, explained: “We did not want to be tied to one technique or one execution but to find the best, most effective approach to tell our story. We initially thought we would use more live-action but, as it turned out, the best solution was CG. Ultimately we had the objects, the scenes and the transitions tell the story.”nnWiehart initially created all the images for the storyboards and style boards in CGI and then did motion tests and style frames to determine what would be live-action and what would be CG before planning the shoot and beginning production. “I tried to synchronize the lighting of the CGI and the live-action to create one coherent look. The CG blends nicely with the live-action and doesn’t scream CGI,” he continued. nnBrushfire Senior Vice President/Creative Director Ken Musto says of his collaboration with www.xenonmktg.com. “>Xenon: “What we wanted to do creatively was produce a lottery commercial that was different. Most all lottery spots are situational comedies – all humor. We bid this project to a number of production companies and looking at Michael’s reel we were sure he could make this into something great, something magical. He had the imagination, the genius and ‘got it’ right away. It was like he was reading our minds. He and Executive Producer Doug Robbins were awesome to work with.”nnDoug Robbins added: “It was a perfect partnership of creative energy and trust on every level. The Lottery had worked with Brushfire and trusted them absolutely. Brushfire, who I have worked with for many years, trusted www.xenonmktg.com. “>Xenon. From the moment the project was presented as a bidding opportunity Michael felt it was his. He understood it, and embraced it, and put forward a presentation and interpretation that sparked the energy and excitement of the agency. Right from the beginning we were a team that was in sync. Every step of the way there was an unquestioned trust that gave us the freedom to work within the parameters that we had all discussed and identified at the outset and the final delivery was a home run.” nnTo execute his vision, Wiehart worked closely with the artists at The Napoleon Group (New York, NY) who built the animation. “We had a short turnaround after the shoot and Napoleon created a smart production pipeline to create an infinite number of jackpot amounts to be inserted into future ads, and to get the offline, online, transfer, music and sound design and audio mix done in a timely fashion.”nnIn addition to Michael Wiehart and Doug Robbins, the www.xenonmktg.com. “>Xenon creative team included Postproduction Producer Angela Gianforcaro, Live-Action Producer Jennifer Pearlman, and 3D Supervisors Perry Morton and Ken Kresge.nnRepresenting Brushfire, Inc. were Senior Vice President/Creative Director/Copywriter Ken Musto, Senior Art Director Izzy Franco and Producer Liz Pollard.nnFor The Napoleon Group (New York, NY) Derrick Yuen was responsible for the compositing, online and offline editing and color correction and Ron DiCesare provided the sound design, audio recording and final mix. The spots are underscored with stock music. nnBrushfire also created radio, billboards, bus advertising, rich media banners, newspaper ads and in-store materials which support the television campaign and carry out the campaign theme. nnAbout www.xenonmktg.com. “>Xenonnwww.xenonmktg.com. “>Xenon is a hybrid – a commercial production team designed to address the ever changing landscape of today’s ad community. The company marries live-action, visual effects, postproduction and interactive work in one seamless environment. nnwww.xenonmktg.com. “>Xenon is headquartered at 420 Lexington Avenue, Suite 3020, New York, NY 10170. For further information about the advertising production company contact Doug Robbins via email or call (212) 212 564-4545; Please visit www.xenonmktg.com. “>Xenon at www.xenonmktg.com.
Contact:
Doug Robbins www.xenonmktg.com. ">Xenon 420 Lexington Avenue, Suite 3020 New York, NY 10170 212 212 564-4545 Contact Doug via email
Contact:Media: Jessica Josell Josell Communications, Inc. 185 West End Avenue, Suite 22C New York, New York 10023-5549 212 877-5560 Contact Jessica via email
SPW Category:Advertising Agency News
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
Javier Campopiano Returns as Executive Jury President for New York Festivals.
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More
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