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    X1FX Signs New Mid-West and West Coast Reps for Commercials

    By Asbury PRUpdated:No Comments1820 Views
    Culver City, CA -- (SPW) --

    X1FX, a leading visual effects and design company specializing in FX for feature films, TV commercials and music videos, has retained new Mid-West and West Coast Reps for future commercial projects. Edy Enriquez, X1FX’s Executive Producer and Head of Sales, made the announcement.

    X1FX’s new Mid-West Rep is Lauren McNamara, of the rep firm Lauren McNamara, Inc., who is based in Chicago. The company’s new West Coast Rep is Yvette Lubinsky of the rep firm YvetteReps, based in Culver City, CA. Lubinsky said, “Whether it’s a big job or small, X1FX always puts the same great creative energy and enthusiasm behind all of their work.”

    Enriquez said, “I am ecstatic to have both Lauren and Yvette on board. Yvette has been in the business a long time and can open a lot of doors for us. She understands post and knows our strengths. The Mid-West has long been a tough market for us to crack, so having Lauren on the ground there for us now is a blessing. She has the right attitude and sees eye to eye with us on how to take X1FX to that next level. We are blessed to have them both as part of our sales force.”

    Adds X1FX Visual Effects Supervisor Mark Larranaga, “Having worked at many visual effect companies over the years, I know how important it is to have a solid rep hitting the pavement for you, to find that one creative spot that will gain notoriety and lift the company to future success. Lauren and Yvette are the solid reps that we have long been in need of.”

    ABOUT X1FX:

    Co-founded in 2003 by Mark Larranaga, Visual Effects Supervisor, and Edy Enriquez, Executive Producer, X1FX is a leading visual effects design and production company specializing in providing unique and compelling FX to feature films, TV commercials, and music videos. The company is located in a 5,000 square foot facility in Culver City, CA.

    Since its founding, X1FX has contributed FX to such hit films as “The Incredible Hulk,” “Hancock,” “The Chronicles of Narnia: The Lion, The Witch and the Wardrobe,” and its sequel, “The Chronicles of Narnia: Prince Caspian” and “Spiderman 3,” among many more. The company’s music video projects have included those featuring such superstars as Kanye West (“Flashing Lights,”) Velvet Revolver, Erykah Badu (“Honey,”) Emin, KLG, and the “Kung Fu Fighting” music video promoting the DreamWorks film “Kung Fu Panda.” TV commercials to which X1FX has contributed include those for Lexus, Del Taco, XM Radio, NASCAR, Burger King, and the NFL.

    X1FX is located at 5870 West Jefferson Blvd., Unit # D, Culver City, CA, 90016. The phone is 310/836-9011, and the web address is: www.x1fx.com

    Contact:

    Dan Harary Asbury Communications PR 310/859-1831 dan@asburypr.com

    SPW Category:Visual Effects and Animation



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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