The question is as old as time. Is there a secret formula to happiness?” A sure-fire way to live happier lives? nnHow can we get more of this 🙂 rather than this :-(nnA longtime champion of happiness, Coca-Cola has always tried to express a refreshingly positive view of the world, bringing us, among others, “Enjoy Life” (1924), the creation of the Coca-Cola Santa Claus (1931),and more recently “Open Happiness” (2009). nnThe latest installment of the Emmy- & TIME-nominated Happiness Factory series, “The Great Happyfication” is an all-singing, all-dancing six-minute animation that distills the secrets of happiness.nn”The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures.  We also wanted to get the world singing the Coca-Cola 5 notes”, says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola.n”I am absolutely delighted with the work from W&K, Psyop and Human.  This is a partnership that has steered the direction of Happiness Factory for the last 6 years.  in truth the work just keeps on getting better and better.  Rather like drinking a bottle of ice cold Coke, you just never want it to end.”nnCreated by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is set across the epic landscapes of said Factory. Viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way.nnMark Bernath, Executive Creative Director at Wieden+Kennedy Amsterdam comments “Coke doesn’t want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it.”nnLaunched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication will premiere on the global stage on Facebook via YouTube today to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.nn
nYou can discover the Great Happyfication and its secret formula for happiness on YouTube here or on facebook here. nnCreditsnTHE COCA-COLA COMPANYnVP Global Advertising Strategy and Content Excellence: Jonathan MildenhallnGlobal Communications Manager: David CampbellnGroup Director Film and Music Production: Nick Felder nCreative Producer, Film & Music, Global Content Excellence: Rachel HolbrooknCreative Director World of Coca-Cola: Craig Lovin n nWIEDEN+KENNEDY AMSTERDAMnExecutive Creative Director: Eric Quennoy, Mark BernathnCreative Directors: Eric Quennoy, Mark Bernath nArt Director: Mathew JerrettnCopywriter: Sean Vij nBroadcast Director: Erik Verheijen nAgency Producers: Olivier Klonhammer nPlanner: Amanda Feve nGroup Account Director: Andrew KaynAccount Director: Philip Jacobson nAccount Manager: Ilkay Dibekoglu nProject Manager: Kate Blumer nBusiness Affairs: Karen Crossleyn nFILM PRODUCTIONnnPRODUCTION COMPANY: PSYOP / SMUGGLER nDirector: Psyop nPsyop Creative Directors: Todd Mueller, Kylie Matulick.nExecutive Producer: Kim WildenburgnProducer: Amanda MillernAssistant Producer: Chase MastersonnAnimation Lead: Dan Vislockyn3D Lead: Kyle CassidynCompositing Leads: Danny Koenig, Jason ConradtnEditor: Brett NicollettinnSOUND DESIGN COMPANY: HENRY BOYnSound Designer: Bill ChesleynExecutive producer: Kate Gibsonn nAUDIO POST: GRAND CENTRAL SOUND STUDIOS nSound Designer/Mixer: Raja SehgalnnMUSIC nMusic Company: HumannComposers: Edmond Dunne, Timothy Moore, nAndrew Bloch, Morgan ViscontinnThe Coca-Cola Company nThe Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.nnAbout the World of Coca-ColanThe World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions. It is located in Atlanta, Georgia (where the company’s headquarters are located) at Pemberton Place (named in honor of John Pemberton, the inventor of Coca-Cola).nnAbout the Happiness Factory nThe Happiness Factory was created to tell the magical story of what happens inside each and every Coke vending machine, and how each bottle of Coke is infused with a dose of happiness. It’s a world of whimsy and charm, inhabited by a set of quirky characters committed to ensuring that happiness prevails no matter what obstacles we confront.  nnAbout Wieden + Kennedy AmsterdamnWieden + Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between companies and their consumers. nFounded in 1992, the Amsterdam office is not a Dutch agency, but truly a regional European agency specifically built to produce global and regional campaigns. Clients include Coca-Cola, Levi’s, Heineken, Nike, Electronic Arts, and ESPN. www.wkamst.comnnAbout PsyopnHeadquartered in New York City, and now also with a studio in Venice, LA, PSYOP is an inspiring culmination of creativity, collaboration and production focused on providing visual solutions in motion for the advertising & marketing, video gaming, broadcast and music video industries. www.psyop.tvnnAbout HumannHuman creates original music and sound design for advertising, TV, film and interactive media. We are a dedicated team of award-winning composers, artists, and producers working across borders, time zones and cultures. www.humanworldwide.comW+K Amsterdam HĂ©loĂŻse Hooton t: +31 (0)20 712 6720 Contact HĂ©loĂŻse via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More