The question is as old as time. Is there a secret formula to happiness?” A sure-fire way to live happier lives? nnHow can we get more of this 🙂 rather than this :-(nnA longtime champion of happiness, Coca-Cola has always tried to express a refreshingly positive view of the world, bringing us, among others, “Enjoy Life” (1924), the creation of the Coca-Cola Santa Claus (1931),and more recently “Open Happiness” (2009). nnThe latest installment of the Emmy- & TIME-nominated Happiness Factory series, “The Great Happyfication” is an all-singing, all-dancing six-minute animation that distills the secrets of happiness.nn”The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes”, says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola.n”I am absolutely delighted with the work from W&K, Psyop and Human. This is a partnership that has steered the direction of Happiness Factory for the last 6 years. in truth the work just keeps on getting better and better. Rather like drinking a bottle of ice cold Coke, you just never want it to end.”nnCreated by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is set across the epic landscapes of said Factory. Viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way.nnMark Bernath, Executive Creative Director at Wieden+Kennedy Amsterdam comments “Coke doesn’t want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it.”nnLaunched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication will premiere on the global stage on Facebook via YouTube today to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.nn
nYou can discover the Great Happyfication and its secret formula for happiness on YouTube here or on facebook here. nnCreditsnTHE COCA-COLA COMPANYnVP Global Advertising Strategy and Content Excellence: Jonathan MildenhallnGlobal Communications Manager: David CampbellnGroup Director Film and Music Production: Nick Felder nCreative Producer, Film & Music, Global Content Excellence: Rachel HolbrooknCreative Director World of Coca-Cola: Craig Lovin n nWIEDEN+KENNEDY AMSTERDAMnExecutive Creative Director: Eric Quennoy, Mark BernathnCreative Directors: Eric Quennoy, Mark Bernath nArt Director: Mathew JerrettnCopywriter: Sean Vij nBroadcast Director: Erik Verheijen nAgency Producers: Olivier Klonhammer nPlanner: Amanda Feve nGroup Account Director: Andrew KaynAccount Director: Philip Jacobson nAccount Manager: Ilkay Dibekoglu nProject Manager: Kate Blumer nBusiness Affairs: Karen Crossleyn nFILM PRODUCTIONnnPRODUCTION COMPANY: PSYOP / SMUGGLER nDirector: Psyop nPsyop Creative Directors: Todd Mueller, Kylie Matulick.nExecutive Producer: Kim WildenburgnProducer: Amanda MillernAssistant Producer: Chase MastersonnAnimation Lead: Dan Vislockyn3D Lead: Kyle CassidynCompositing Leads: Danny Koenig, Jason ConradtnEditor: Brett NicollettinnSOUND DESIGN COMPANY: HENRY BOYnSound Designer: Bill ChesleynExecutive producer: Kate Gibsonn nAUDIO POST: GRAND CENTRAL SOUND STUDIOS nSound Designer/Mixer: Raja SehgalnnMUSIC nMusic Company: HumannComposers: Edmond Dunne, Timothy Moore, nAndrew Bloch, Morgan ViscontinnThe Coca-Cola Company nThe Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.nnAbout the World of Coca-ColanThe World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions. It is located in Atlanta, Georgia (where the company’s headquarters are located) at Pemberton Place (named in honor of John Pemberton, the inventor of Coca-Cola).nnAbout the Happiness Factory nThe Happiness Factory was created to tell the magical story of what happens inside each and every Coke vending machine, and how each bottle of Coke is infused with a dose of happiness. It’s a world of whimsy and charm, inhabited by a set of quirky characters committed to ensuring that happiness prevails no matter what obstacles we confront. nnAbout Wieden + Kennedy AmsterdamnWieden + Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between companies and their consumers. nFounded in 1992, the Amsterdam office is not a Dutch agency, but truly a regional European agency specifically built to produce global and regional campaigns. Clients include Coca-Cola, Levi’s, Heineken, Nike, Electronic Arts, and ESPN. www.wkamst.comnnAbout PsyopnHeadquartered in New York City, and now also with a studio in Venice, LA, PSYOP is an inspiring culmination of creativity, collaboration and production focused on providing visual solutions in motion for the advertising & marketing, video gaming, broadcast and music video industries. www.psyop.tvnnAbout HumannHuman creates original music and sound design for advertising, TV, film and interactive media. We are a dedicated team of award-winning composers, artists, and producers working across borders, time zones and cultures. www.humanworldwide.comW+K Amsterdam Héloïse Hooton t: +31 (0)20 712 6720 Contact Héloïse via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More