Created for Supercell by DAVID New York, with postproduction by Wildchild Content, “The Exorcism of the Possessed Builder” delivers 40 seconds of comically spooky Halloween horror, and the spine-tingling Halloween update from leading mobile game Clash of Clans hilariously parodies the latest horror movie sequel to make headlines in Hollywood. Edited by Richard Cooperman, the project combines a limited amount of new game footage with existing material, to turn the typically-mild-mannered Clash of Clans Builder into a demon-possessed movie villain.
“The challenge was, how do we turn this happy game into a dark game, not having a full 40 seconds of dark footage, and have it all seamlessly integrated?” said Cooperman, who previously collaborated with DAVID New York on ad content for Call of Duty. “We had to take this from looking like a fun game, to really amplifying the fright factor.”
Manipulating the color and dialing up the sound design was integral to the project’s success, the editor shared. “With horror, I usually go to the dark side in terms of sound design, and the client says, ‘Hey man, let’s pull that back,'” mused Cooperman. “This was a parody, and Yessian Music (which provided sound design and music for the project) took it to the next level."
“Clash-O-Ween” – the game’s Halloween event – continues through October 31 and sees one of the game’s main characters becoming possessed and wreaking havoc in the village as it introduces spooky temporary rewards, characters and skins to Clash of Clans.
“The Exorcism of the Possessed Builder” broke a week ago and will air on entertainment platforms and in theaters – complemented by posters smartly mixing horror movie tropes – all part of Clash of Clans’ Halloween update campaign.
“We had a lot of fun making this Halloween movie spoof and playing with all the clichés of horror blockbusters to hack the frenzy around the theater release that everyone has been talking about lately,” said André Toledo, Chief Creative Officer at DAVID New York.
Cooperman’s latest work includes a Nike project and “Being Young,” a 20-minute docustyle film for Nissan with the Heisman House, featuring #1 NFL draft pick Bryce Young.
About Wildchild Content
Wildchild Content is a woman-owned creative and disruptive media company that produces multi-platform premium content. Our award winning creatives all share the same passion for visual storytelling, igniting the emotions that authentically erase the lines between where the brand story ends, and consumer life begins. With a shared culture of curiosity, our studio is designed for change and forward motion.
