New Study From Experian Simmons
Since the Federal Trade Commission (FTC) will be introducing new product placement guidelines in January 2009, Experian® Simmons(SM) reviewed data from the Simmons National Consumer Study/Simmons National Hispanic Consumer Study to look at how consumers feel about product placement.
Consumers differ in the way they view product placement and whether or not they respond to it. Experian Simmons found several distinctive characteristics of those who are more likely to respond to product placement. These are helpful and will become more important after the new FTC guidelines are put into effect. Recognizing that some consumers respond more positively than others to product placement can help any company determine the most effective way to market products to specific consumers.
Download the free document for a brief overview of several distinctions between consumers regarding attitudes about product placement.
About Experian Simmons
Experian® Simmons(SM) is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experiansimmons.com.
Contact:Patricia Lao Experian Simmons 1 212 471 2881 Patricia.Lao@experian.com
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More