Design agency unveils new identity and brand evolution
With over a decade of success in award winning branding and promotion, Chelsea, NYC-based Mr Wonderful unveils new identity and brand evolution as a full-service boutique agency for their growing roster of clients.
The comprehensive rebrand encompasses a new logo and website (www.mrwonderful.tv), that highlights the agency’s specialization in strategy and concept as well as fully integrated creative production of commercials, promos, print, digital and 360 campaigns.
Mr Wonderful’s business strategy is to offer best-in-class creative solutions for television and cable networks, corporate consumer and brand marketing divisions and startups alike. The agency’s style and technique-agnostic approach to creating effective, memorable content and campaigns will continue to drive its success in the marketplace.
Creative Director Gary Keenan explains, "Mr Wonderful has always embraced new and emerging technologies but we avoid letting these trends define our creative process. Instead our primary focus is on building strategic and creative solutions that create an emotional connection with our audience.”
Recent projects include the Kardashians Season 12 Launch Campaign for E!, design and strategy for the CBS Upfront, a redesign of Golf Channel's on air information architecture system, a promotional campaign for The Late Show with Stephen Colbert and a national Winter Olympics campaign for NBC.
About Mr Wonderful
Mr Wonderful (www.mrwonderful.tv) specializes in concept driven branding and design for television, film, interactive and environmental media. By combining the worlds of design and strategy, we provide innovative solutions that elevate brands central to the world of business and culture. The key to this is collaboration. Our clients are our partners in finding the right solutions to their business goals. Check out our work here.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More