Whitehouse Post promotes Nate Katz to editor, continuing their tradition of growing talent from within.
Throughout his time at Whitehouse Post New York, where he began his career and most recently served as Senior Assistant Editor, Katz has seen the company’s New York office significantly evolve and expand in parallel with his own career. “I came on at a time when we were expanding from the smaller NYC offshoot we were, to the mainstay we are today,” he recalls. “I worked my way through the ranks, learning from the incredible editors who’ve graced this place. I’ve felt such loyalty to this company, because from the Partners on down, there’s always been an ethos that this is more than just a business. To be an editor was always the goal, but to do it with this company is really a dream.”
Katz, who has recently displayed his editorial talent on a variety of projects including campaigns for West Elm, TD Ameritrade and Bank of America, a Converse effort directed by Lotfy Nathan and Pulse Films, and The Shins’ “Name for You” music video directed by Partizan’s Zaiba Jabbar, says storytelling is a major draw when it comes to editing. “As much as I enjoy the aspects of visual editing, I really love crafting a story’s narrative,” the newly minted editor says. “Having worked on a number of documentary and doc-style projects, I take a lot of satisfaction in finding the thread of a story and teasing it out. Understanding a narrative’s interconnectivity, and how a single decision affects the whole is hugely appealing.”
According to Whitehouse New York Partner/ Editor Alaster Jordan, the timing was ideal to appoint Katz to his new role as Editor. “Nate has grown immensely over the past couple of years, and in the past twelve months especially, he has really pushed himself creatively. It’s important for us that our young editors have the fire inside to take on the challenges we all face in today’s markets.”
