LOS ANGELES -- (SPW) --

ModOp Films has evolved into MOR. The company, developed by Rossi Cannon, Steve Schofield and David Cullipher, focuses on producing brand-supported engagements, from advertising campaigns to immersive experiences. Understanding a brand’s audience and core value is central to MOR’s approach — one that blends creativity and analytics to deliver impact.

Among MOR’s new projects: an Escape Room created and designed by innovator Michael Counts with creative technologist David Cullipher; four short films for W20 helmed by Academy award-winning director Cynthia Wade, who concurrently directed Kellogg’s Mini-Wheats for Leo Burnett; a broadcast and digital campaign 23andMe created and directed by Hamish McCollester which was taken from concept to delivery through MOR’s in-house post; and the moving Xfinity campaign directed by Kai Sehr who brought Goodby’s amazing wishes concept to life.

“MOR is the natural next step, combining our individual strengths into a company engineered for our industry today,” says Rossi Cannon. “We back everything we do with years of industry knowledge so our clients can explore new ground and inspired ideas with confidence. From live action to new immersive concepts, our talent pool proven success and a passionate approach.”

“Our name MOR is about our collective drive to expand how people consider what really connects with audiences,” add Steve Schofield. “We see this as a time of incredible opportunity, and we harness that vitality and wide-open thinking in MOR.”

"We strive to make the process of creating amazing stories easy and accessible no matter the medium,” comments David Cullipher. “We take care of the technology and logistics so that we can focus on the creative and business goals with agencies and brands. Plus we love what we do and solving challenging ideas for our clients."

MOR features a unique talent pool of creative, directors, interactive directors, designers, and producers who collaborate on imaginative projects with agencies and brands. New signings to MOR:

Bram Coppens resides in Los Angeles. He has directed cinematic, visually driven campaigns for clients such as Christian Dior (which earned him a nomination for a Young Director Award at Cannes), Lexus, Range Rover, Dockers, and the Worldwide Campaign for Adidas’ FIFA World Cup ball. The film was the first 360 interactive commercial on YouTube which earned him a bronze CLIO Award. Bram is a multi-dimensional storyteller. His work is infused with striking visuals, often incorporating a range of techniques to deliver powerful images.

Raphael Dias resides in Rio and London, and is the director of The Refugee Nation via Ogilvy New York, which was awarded 18 Cannes Lions in 2017. He’s also earned One Show Awards, D&AD pencils + President's Pick 2017, and the New York FIP Festival Award. Continuously in pursuit to dig deep for thought provoking story, Rachael understands that astonishing visuals and technology is where great narrative collide. Today, his creativity leads him to a proactive way of approaching brands and developing appealing content that helps brands sell units in a special way.

Find out MOR at https://wearemor.com

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