Creative Collective Wander recently created a digital short via agency Engine Company 1, to showcase the power of LinkedIn for recent graduates. Quickly grabbing the attention of online audiences, the project – a blend of humor and how to – has fast-tracked to over 3 million views on YouTube. nnWander’s 2012 Rainforest Alliance – “Follow The Frog” brand film was awarded with this year’s TED Ads Worth Spreading, AICP Next, Cannes Lions and many other honors. It was based on the success and aesthetic of the Follow project that Engine Company 1 approached Wander to produce the LinkedIn work, citing the viral sensation’s visual style, use of humor and award-winning success.nn
nn”We were entertained by and impressed with Wander’s “Follow The Frog” film and knew Aaron Weber and his team were the ideal match for the campaign,” says Engine Company 1 ACD Sousdey Penn. “Wander approached the project with a tonality that strikes the balance between irreverence and a wealth of valuable information.”nnScreenWork CreditsnnClient: LinkedInnnAgency: Engine Company 1 San FrancisconCreative Directors: Scott Aal & Grant RichardsnACD: Suosdey PennnCopywriter: Allison KhourynArt Director: Jessica ThomasnProducer: Frank Lewis executive producernAccount Supervisor: Dayna CarrollnnCreative Collective: WandernExecutive Producer: Aaron WebernDirector: WandernProducer: Michael BartolnDirector of Photography: Cliff TraimannArt Director: Cryssy CheungnMotion Graphics: Eric ReinfeldnEditor: Eric Reinfeld and Eric WisenSound Design: Josh PecknnWander is a full-service concept, production and design studio capable of handling all aspects of branding and marketing. Wander’s nimble operation and network of talents in multiple disciplines allow Wander to easily access content around the globe and produce concepts that are unique and memorable. www.wanderfilms.com