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    Wander Creates Docu Spots & An Animated Video For The Coexist Campaign

    By HYPEUpdated:No Comments4898 Views
    Coexist Campaign "Uganda"
    LOS ANGELES -- (SPW) --

    Award-winning creative collective Wander has produced, directed, and designed a media campaign for Coexist Campaign that includes an animated short and two Docu Spots – documentary based commercials. All are featured on the Coexist Campaign’s website.
     
    For the docu spots, Wander was on the ground in India and Uganda where they captured examples of Coexist supporting increased understanding and reduced conflict in divided communities by helping people to work and learn together.

    Coexist’s “Uganda: Coffee” & “India: T-Shirts” Credits: Creative Collective: Wander, Executive Producer: Aaron Weber, Director: Mark Chaudoir, Cinematographer: Clive Norman Editorial: Wander, Editors: Bryan Roberts, Aaron Weber, Eric Reinfeld; Motion Graphics: Eric Reinfeld

    The animated brand piece illustrates how donations and purchases fund the Coexist Campaign, and the goals of Coexist as an organization. The campaign was concepted and creative directed by Wander Founder Aaron Weber, while the animated video was lead up by Wander Visual Effects Supervisor, Eric Reinfeld.
     
    Wander’s Rainforest Alliance – Follow The Frog brand film was honored with the prestigious TED’s Ads Worth Spreading, AICP Next, Cannes Lions, the DoGooder award for Best Non-profit video, an EthicMark prize, the Communicator Award for Best Non-Profit video, Telly Award and Webby Nominee. Campaign media awareness and visibility reached around the world. The company’s recent projects include a spot for the American Museum of Natural History and a digital campaign for LinkedIn targeted at university students on the cusp of graduation.
     
    Wander is a multi-dimensional creative collective founded by Aaron Weber, that produces award-winning work in a variety of media, including TV and web commercials, short films, design and brand integrated content.  Aaron Weber, Wander’s founder, is part of a new generation of fearless creatives, ready to be on the ground in places where philanthropy is at work. Wander is a full-service concept, production and design studio capable of handling all aspects of branding and marketing. Wander’s nimble operation and network of talents in multiple disciplines allow Wander to easily access content around the globe and produce concepts that are unique and memorable. http://www.wanderfilms.com
     

    Video Credits

    Creative Collective: Wander  Executive Producer: Aaron Weber, Creative Director: Eric Reinfeld, Creative Director / Art Director: Cryssy Cheung, Designers: Nicole Morciniec, Anne Fong, Lead Animation: Eric Reinfeld, Animation: Anne Fong, 3D: JD Gardner  Music: The Ski Team

    Contact:

    Jessie Nagel
    Special Agent
    Hype
    310.839.9834
    Contact Jessie via email
    www.hypeworld.com
     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:WanderCommercialsPSAAnimationDocumentary



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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