The design and strategy firm’s campaign is a testament to its purpose of designing for a better human experience, and a recognition of the team members who bring the mission to life.
VSA Partners, a strategy and brand design agency, is celebrating its 40th anniversary. Since its founding in 1982, the company has become an iconic part of the Chicago advertising and design community, and has worked with top brands like IBM, Google and Nike to help companies break through in an increasingly noisy world.
To mark the milestone of its 40th year, the agency sought to do something different from the typical approach that companies might take to celebrate such occasions.
“We easily could have focused this anniversary as a retrospective on the exceptional work VSA is known for,” says CEO Anne-Marie Rosser. “But what really makes VSA successful is our people and their laser focus on designing for a better human experience. We knew that any effort to mark our anniversary should reflect the VSA way of thinking that has driven our work for 40 years and will continue to empower us for years to come.”
With this framework, VSA created an insightful, playful and at times poignant video series exploring the power of design in all its forms. The result is a window into the minds at VSA, and how team members channel the world of design into their work.
The editorial campaign focuses on a wide range of concepts, from museum branding to detective shows to kitchen gadgets. Each video then explores how these transformational ideas have improved and enhanced the creativity of individual staff members.
“We too often take for granted the products, services and social constructs of the modern world,” says Chief Creative Officer Curt Schreiber. “But when we take time to examine how these innovations have radically changed and improved our lives, we’ll often find deep inspiration for the next big innovation yet to come.”
The video series comprises short videos of less than a minute apiece. Partner and Head of Design Thom Wolfe explains, “The idea is to not overwhelm people with our inspirations, but to encourage them to consider their own sources of inspiration and ultimately create a social dialogue about the role of design.”
The complete collection can be found at www.vsaforty.com.
“If just one person or marketer who views this video is inspired to approach their world through human-centered design, we’ll count this as a success,” says Rosser. “When we lead with designing for the human on the other end of the experience, that’s when truly magical things happen.”
About VSA PARTNERS
VSA’s purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof. VSA is also a proud member of Meet The People, an international family of unified and independent agencies. For more than 40 years, we have delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM. https://vsapartners.com/
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
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