Augmented Reality will take its place in the spotlight along with Virtual Reality on Hollywood sound stages this year at the annual “On The Lot” conference October 13-14, it was announced today.
Last year more than 1700 entertainment industry executives and production professionals from Hollywood, Europe and China flooded Paramount Pictures Studios to see and try first hand the emerging VR technologies presented by Silicon Valley and Consumer Electronics leaders.
This year’s conference adds an entire AR track featuring one full day (Saturday, October 14) of AR seminars providing the very latest information and best practices for ARKit and ARCore developers. Speakers will include a wide range of AR expertise from investors to creatives.
“Due to the response from the Hollywood and Silicon Valley communities, this year’s event will require double the sound stage capacity to hold our group and the demonstrations,” said Jim Chabin, President of the Advanced Imaging and VR Societies. “We have long wanted to showcase AR professionals and their new technologies. “On The Lot” allows us to bring them together with our VR leaders along with the Hollywood creative community, tap this collective genius to drive everyone’s success forward,” Chabin added.
In addition to the previously mentioned Robert Stromberg, Jerry Zucker (director/writer/producer) is also slated to participate at “On The Lot”. Keynote speakers for the conference include Roy Taylor (Corporate Vice President of Media & Entertainment at AMD Studios), Tony Parisi (Global Head of VR/AR at Unity Technologies) and Gary Radburn (Director of Workstation Virtualization and Commercial VR/AR at Dell). There will also be panels on other VR industries such as education, retail, healthcare, location based and monetization.
Also participating in this years “On The Lot” conference are the major studios and tech company members of the VR Society. Exhibitors for this years conference include AMD Studios, Barco, Create VR, Dell, Google, HP | Nvidia, Intel, Koncept VR, Legend, LOOT Interactive, Lytro, Positron, Sony Music, Technicolor, Time Inc., LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).
This year’s conference, which is open to industry professionals interested in VR and AR, will be held in Hollywood at The Lot, home to Oprah Winfrey’s television Headquarters (OWN). One of Hollywood’s very first and busiest studios, The Lot has been home to both Warner Bros and United Artists and its legendary productions include such classics as "Apocalypse Now," “Guys and Dolls,” “The Great Escape,” “Some Like it Hot,” and “The Pink Panther.”
For tickets and additional information about VR On The Lot please go to VROnTheLot.com. Discount tickets available for Oculus Connect attendees, all entertainment guild members (PGA, DGA, WGA, etc.), students (with student ID) and seniors (62+).
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Premier Pass – Professional Conference & Exhibitions: $569. Early bird discount price of $449 through September 22.
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Saturday AR Program Track: $199.
About AMD
For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for entertainment, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.
About The Advanced Imaging Society and The VR Society
The Advanced Imaging Society and The VR Society were founded as a non-profit organization by major Hollywood studios and top technology companies to advance the arts and technologies of 3D, HDR, VR, AR and 360-degree content for professionals active in entertainment, media and marketing. Members include 20th Century Fox, AMD Studios, Barco, Cause Play/360 Ad Spots, Create VR, Dell, Dolby Laboratories, DreamWorks Animation, Factory 42, Fathom Events, Fraunhofer, Global 3D Media Holding, HP, Intel, Ketchum, Koncept VR, Legend, LIFE VR, LOOT Interactive, Lucid Dreams Productions, Lytro, MGM, Marvel Studios, Nokia Technologies, Oculus, Pixar Animation Studios, Royole Corp., Sony Entertainment, Sony Music, Stereo D, StoryTech, StreamTV Networks, Technicolor, Unity Technologies, Universal Studios, V-Nova, Virtual Reality Company, Walt Disney Studios, Warner Bros., and Xperi.
In addition, The Advanced Imaging Society and The VR Society have international chapters in the U.K., Belgium, China (Beijing and Hong Kong), Japan, New Zealand, and Canada.
