Volkswagen of America, Inc. announced today that they are placing their agency of record assignment up for review. The agency of record is responsible for all aspects of marketing and advertising and is currently managed by Crispin Porter + Bogusky.
“Volkswagen has embarked on a mission to significantly grow our business here in this market. Our goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice,” said Tim Ellis, Vice President Marketing, Volkswagen of America, Inc. “The Volkswagen Brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore, we are re-evaluating all areas of our business, and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place,” added Ellis.
Volkswagen of America’s goal of reaching 800,000 sales by 2018 will be accomplished with the introduction of many new and exciting models. The first of these highly anticipated models will be an all-new compact sedan debuting next year. Approximately one year later an all-new mid-size sedan will be manufactured in a state-of-the-art new production facility being built in Chattanooga, Tennessee. Both models have been designed with the specific wants and needs of the U.S. consumer in mind.
Volkswagen at this time has not selected a list of agencies that will be considered. They have contracted with Roth Associates in order to begin the review process.
Ellis noted that Crispin Porter + Bogusky, the incumbent AOR, has been invited to participate in the pitch. Ellis continued, “CP+B is a highly talented and creative agency and we’ve been very proud of the work they have provided us.”
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, Eos, GLI, Passat, Passat wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.
Steve Keyes of Volkswagen of America, Inc. +1-703-364-7650 Steve.Keyes@vw.com
Asian World Film Festival (AWFF) Announces 2024 Film Line-Ups
The Asian World Film Festival (AWFF) announced the festival’s Main Competition and Short Film lineups; select, noteworthy screenings; special program highlights; and centerpiece film. Celebrating its 10th anniversary of showcasing Asian film from around the world, AWFF will take place November 13-21, 2024, at The Culver Theater in Culver City, CA. The nine-day festival will present narrative and documentary motion pictures and short films from 27 countries, including four that premiered at the 2024 Cannes Film Festival. More than 30 of the screenings will feature live Q&As with the filmmakers, talent, and crew. Georges N. Chamchoum, AWFF Executive Director, said, “We are very grateful to the filmmakers around the world supporting this year’s line-up with more than 60 narrative and documentary films. The AWFF continues to open the window to the region of Asia as well to showcase Asian-American talent through our range of programs. I am amazed at the depth and breadth of the work on the AWFF schedule this year.” AWFF Main Competition The Main Competition will exclusively include sixteen motion pictures submitted for the 97th Academy Award® for Best International Feature Film. Snow Leopard trophies will be awarded for Best Film, Best Actor, Best Actress, Special Jury Prize, and Audience Award. The Best Cinematography winner will receive a $45,000 Panavision Camera Package... Read More