For the fourth year running, NYC-based post production studio Modern Post has teamed up with renowned director Bardia Zeinali to cut the official Vogue Instagram activation at the 2022 Met Gala, celebrating the art at the heart of this year’s theme: “In America: An Anthology of Fashion.” Having transformed the iconic event’s red carpet into truly memorable and elevated cinematic experiences for Vogue–including a viral clip from 2021 with Timothée Chalamet dancing with a drum line–Bardia once again unites a flair of alluring tenacity with timeless elegance to the 2022 Met Gala Vogue coverage. This year’s activation included stylized red carpet vignettes from some of the event’s most talked-about attendees, including Anna Wintour, Rihanna, Billie Eilish, Lizzo, Cardi B, Bad Bunny, Blake Lively, Naomi Campbell, Hayley Bieber, Stormzy, Tom Ford, Gwen Stefani, Jared Leto, Kourtney Kardashian & Travis Barker, Quannah Potts, Jon Batiste, Precious Lee, Sydney Sweeney and Rosalía.
Click HERE to view a sizzle of all of the stylized vignettes and HERE to view all the videos from this year’s activation.
To up the ante for 2022, the stylized red carpet vignettes were elevated with real-time compositing to transport the celebrity gala attendees into some of the iconic pieces of artwork within the historic NYC art museum. The Modern Post team collaborated closely with Bardia and teams at ProdN, Company 3, The Mill and Premiere Music Group to bring together the videos for the activation. This year’s innovative approach will bring the focus back to the art and the Museum, seamlessly fusing craft and technology to fully immerse the celebrity attendees into the masterpieces the gala celebrates.
Modern Post leveraged its collective approach to tackle the accelerated timeline of this project, with a team of 10 to work onsite at The Met, cutting in real-time to allow for a steady stream of content from the iconic event to reach Vogue Instagram fans in the days following the gala. The Modern Post team arrives at The Met at 5 pm on the day of the gala, immediately getting to work cutting footage as it is being received in real-time until the Museum’s final closing time at 2 am. The work begins again the following day when the team returns for the 9 am opening and continues to cut until the day’s end, supplying an ongoing flow of Instagram content for fans buzzing about the looks from earlier in the week.
The Met Gala benefit provides The Costume Institute with its primary source of annual funding for exhibitions, publications, acquisitions, operations, and capital improvements.
With an established working relationship with Bardia gleaned from not only the past three Met Gala Vogue collaborations but also through extensive campaigns over the years for clients such as Calvin Klein, Nike and MAC, Modern Post brings a creative shorthand to the process that allows for seamless communication in such a condensed timeline.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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