www.vitaminpictures.tv.>Vitamin has produced a rugged new promotional campaign for FX Network’s Sons of Anarchy. The www.vitaminpictures.tv.>Vitamin team conceptualized a unique hands-on approach for the package, employing a technique that gives it the feel of something out of a sketch book. Using a combination of hand-painted graphics and prints of 3D silhouetted motorcycles, the spots take us on a rumbling ride through barren oilfields and dark highways. nnThe feel of the campaign, which will be used throughout the show’s fourth season, is tense, taut and moody. “We wanted to create something that captured the style, tone and aesthetic of the show,” explains www.vitaminpictures.tv.>Vitamin creative director Danny DelPurgatorio. “We wanted to make it raw and energetic, with a hand-crafted vibe.” nnnnAnd, in fact, the animation is hand-crafted. The show logo and environmental elements were all painted by hand, which itself is marred by cracks and scratches, and then photographed stop motion-style, one frame at a time. As a result, the graphics have a loose, jumpy appearance that lend a nervous energy to the piece. nn”There’s something about capturing the imperfections of an artist hand that we really liked,” DelPurgatorio says. “It gives you a sense of the technique, which makes every frame completely unique.”nnThe hand-crafted graphics were then combined with prints of 3D motorcycles on a highway. “Our goal was to come up with camera moves that were impossible in the real world, yet at first glance seemingly plausible.,” 3D lead, Linas Jodwalis explains. “There was a balance that we had to strike knowing how all of the 3D elements were going to be used in the end. What we animated had to have a great pace and energy but also needed to compliment all of the hand-painted elements.”nnThe dark figures of the motorcycles are contrasted by cloud-streaked skies that are given a blood red cast. “Early on in the conceptual phase, everyone really gravitated to the idea of silhouetted riders—they feel almost ghostlike, which gives the campaign such a different tone than the previous seasons” DelPurgatorios says.nnSons of Anarchy Season 4 premiered on FX Network on September 6th, 2011.nnCreditsnnClient: FX NetworknTitle: “Sons of Anarchy – Promo Package“nnAgency: FX NetworknArt Director: Amie NguyennVP Broadcast Design: Albert RomeronnProduction: www.vitaminpictures.tv.>Vitamin, ChicagonCreative Director: Danny DelPurgatorion3D Lead: Linas JodwalisnDesign: Matt Beharry, Danny DelPurgatorio nPainters: Tony Legato, Matt Beharry, Derek Hahn, Danny DelPurgatorio, Rob FosternCompositing & 2D Animation: Rob Foster, Danny DelPurgatorionColor Correction: Fred KellernSenior Producer: Larissa ShamesnAssociate Producer: Nina Yoonnwww.vitaminpictures.tv.>Vitamin is located at 232 East Ohio Street, Chicago, Illinois 60611. For more information, call 312.664.6683 or visit www.vitaminpictures.tv.
Larissa Shames Senior Producer www.vitaminpictures.tv.>Vitamin 312.664.6683 Contact Larissa via email
Contact:Linda Rosner Artisans PR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More