Design and animation studio Vitamin Pictures relaunches with a new look, and an expanded roster. The studio’s newly-added CG supervisor, designer, illustrator and character animator were among a handful of artists who contributed to the company’s latest round of creative works.
One campaign, for the Medical University of South Carolina’s Children’s Hospital and Birmingham, Alabama agency Lewis Communications, delves into the imagination of two kids playing in a suburban backyard. As they bounce on a trampoline, the environment around them is transformed into an emerald forest filled with winged fairies. Another leap and they’re cavorting with a bubble-breathing dragon before a medieval castle. Then, they’re soaring through the solar system in a pint-sized rocket.
Vitamin Pictures produced the entire spot in-house. Animators created 3D dinosaurs, a dragon, fairies and spaceship figures, each of which reappears in toy form in the spot’s last scene. Artfully choreographed transitions give the piece a dreamlike flow.
The next spot was for Advocate Healthcare with Chicago-based agency, HY Connect. The spot features a combination of CGI characters and miniatures set pieces. Vitamin Pictures built a total of seven environments using its in-house stage for fabrication and filming. The CG team handled all of the character design, rigging, animation and rendering. The spot follows three characters whose active lifestyles take them through the handcrafted landscapes.
Vitamin also produced artwork for print and online marketing for both campaigns.
Vitamin is located at 232 East Ohio Street, Chicago, Illinois 60611. For more information, call 312.664.6683 or visit www.vitaminpictures.tv
Video Credits
Title: Trampoline Client: Medical University of South Carolina’s Children’s Hospital Agency: Lewis Communications, Birmingham, Alabama. Spencer Till; Executive Creative Director/Senior Vice President; Ryan Gernenz , Associate Creative Director; Keith Dezen, Freelance Agency Executive Producer; Jacob Garner, Broadcast Production Coordinator; Carlton Wood, Account Supervisor; Samantha Linkous, Account Manager.
Production: Vitamin. Danny DelPurgatorio, Director/Executive Creative Director; Tim Sepulveda, Technical Director & VFX Lead; Santosh Sailesh, VFX; Bill Halliar, Storyboards; Tim Sepulveda, Sam Gierasimczuk and Linas Jodwalis, Layout; Tabia Lees, Michael Siegel, Igor Choromanski, Tim Sepulveda, Modeling, Rigging & Animation; Keith McMenamy, Andy Garcia, Michael Siegel, Linas Jodwalis and Tim Sepulveda, Lighting & Texturing; Rob Foster, Daniel Pernikoff, Chris Beers and Danny DelPurgatorio, Compositing; Danielle Otrakji, Linas Jodwalis, Ben Girdwood, Michael Siegel, Sam Gierasimczuk, James Levy, and Tim Sepulveda, Concept Design; Larissa Berringer, Executive Producer; Pat Fischer, Line Producer; Lauryn Grimando, Associate Producer; Andrew Maggio, Editor.
Color and online: Filmworkers Club, Nashville.
Title: Close to Your Nest Client: Advocate Medical Group Agency: HY Connect.
Production: Vitamin Danny DelPurgatorio, Director/Executive Creative Director; Tim Sepulveda, Technical Director; Rob Foster, Senior Art Director; Ben Girdwood and Bill Halliar, Storyboard Artists; Katrina Zimmerman, Ben Girdwood and Danielle Otrakji, Concept Designers; Danny DelPurgatorio, Rob Foster, Katrina Zimmerman, Ben Girdwood and Danielle Otrakji, Set Designers; Brendan Eddy, CG Supervisor; Sam Gierasimczuk, Tabia Lees, Brendan Eddy, Neil Hagre, Jesus Bibian, Stuart Young and Anthony Palermo, 3D Generalists; Tabia Lees, Keith Osborn and Sam Gierasimczuk, Character Animators; Danny DelPurgatorio, Rob Foster and Thomas Horne, Compositors; Larissa Berringer, Executive Producer; Lauryn Grimando and Audrey Goss, Producers.
Color and online: Filmworkers. Fred Keller, Colorist.
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industryโs most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwuraโs work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool.
The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industryโs films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films.
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