- Wednesday, Jun. 8, 2016
Design and animation studio Vitamin Pictures relaunches with a new look, and an expanded roster. The studio’s newly-added CG supervisor, designer, illustrator and character animator were among a handful of artists who contributed to the company’s latest round of creative works.
One campaign, for the Medical University of South Carolina’s Children’s Hospital and Birmingham, Alabama agency Lewis Communications, delves into the imagination of two kids playing in a suburban backyard. As they bounce on a trampoline, the environment around them is transformed into an emerald forest filled with winged fairies. Another leap and they’re cavorting with a bubble-breathing dragon before a medieval castle. Then, they’re soaring through the solar system in a pint-sized rocket.
Vitamin Pictures produced the entire spot in-house. Animators created 3D dinosaurs, a dragon, fairies and spaceship figures, each of which reappears in toy form in the spot’s last scene. Artfully choreographed transitions give the piece a dreamlike flow.
The next spot was for Advocate Healthcare with Chicago-based agency, HY Connect. The spot features a combination of CGI characters and miniatures set pieces. Vitamin Pictures built a total of seven environments using its in-house stage for fabrication and filming. The CG team handled all of the character design, rigging, animation and rendering. The spot follows three characters whose active lifestyles take them through the handcrafted landscapes.
Vitamin also produced artwork for print and online marketing for both campaigns.
Vitamin is located at 232 East Ohio Street, Chicago, Illinois 60611. For more information, call 312.664.6683 or visit www.vitaminpictures.tv