www.vitaminpictures.tv.>Vitamin has produced a spot for Nike Direct that introduces a new series of high tech running shoes through a dazzling display of footwork. The spot shows the birth of a sleek track shoe in a burst of neon light. A pair of shoes then takes off running, pivoting and juking their way through a stylized environment, swathed in blazing light trails while undergoing a series of transformations into other shoe models.nnThe new shoes are made with Nike’s “Fuse” process where the upper layers are bonded rather than stitched or glued together for lighter weight, a more comfortable fit and faster performance. The spot ends with the tagline, “Run Unleashed.” “The point of the spot is to showcase that the Fuse technology that Nike builds into shoes for elite athletes is also available in their shoes for everyday running and cross training,” explains www.vitaminpictures.tv.>Vitamin creative director Danny DelPurgatorio. “It’s all about light and energy.”nnwww.vitaminpictures.tv.>Vitamin‘s animation team created three photo-real CG shoes from prototypes provided by Nike. They scripted the animation for the running sequence after conducting a study of professional athletes. Storyboarding, modeling, lighting, animation, editing, compositing and sound design were all performed by www.vitaminpictures.tv.>Vitamin.nnnTo view “Hyperfuse” online click here.nnImages based on the spot will be incorporated into print ads and digital campaigns for the new shoes. “It was fun to be involved early on in the development of the campaign, and to have the opportunity to create something that would be used across multiple platforms” DelPurgatorio notes.nnCreditsnClient: NikenTitle: HyperfusenAgency: Nike DirectnMarshall Bex, Creative Director; Kim Singleterry, Producer.nProduction: www.vitaminpictures.tv.>Vitamin, Chicago.nDanny DelPurgatorio, Creative Director; Linas Jodwalis, Art Director/3D Lead; Matt Beharry, Art Director/Compositor, Rob Foster, Art Director/Compositor; Tony Legato, Storyboard Artist; Evaldas Cesnavicius, 3D Modeler; Igor Choromanski, 3D Character Animator; Todd Beyer, Music & Sound Design; Josh Bodnar, editor; Larissa Shames, Senior Producer; Nina Yoo, Associate Producer.nnwww.vitaminpictures.tv.>Vitamin is located at 232 East Ohio Street, Chicago, Illinois 60611. For more information, call 312.664.6683 or visit www.vitaminpictures.tv.
Larissa Shames www.vitaminpictures.tv.>Vitamin 312.664.6683 Contact Larissa via email
Contact:Media: Linda Rosner Artisans PR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More