Hybrid production studio Vitamin has teamed with Tallahassee agency Bright Red to create a multi-platform ad campaign for Pilot Corporation of America, makers of high quality, innovative writing instruments, to highlight the many ways Pilot’s unique pens help people make their own distinctive mark.nnThe campaign, which includes broadcast, print and web components, was designed, produced and finished entirely by Vitamin‘s in-house creative team. The broadcast spots feature relatable moments in day-to-day life showing how there is a Pilot Pen to fit everyone’s needs. A songwriter, for example, uses the FriXion erasable gel ink pen to completely erase lyrics, and then smoothly rewrite them after learning that his girlfriend has dumped him. The lyrics and whimsical drawings represent the singer’s thoughts and emotions, and spring to life like doodles on blank paper. (All of the animation is hand drawn by artists using the appropriate Pilot Pen.) The Pilot campaign tagline is “Power to the Pen.”nnnYou may view Vitamin‘s work online for Pilot Pens HERE.nnThe print and web components employ a similar style and theme, associating Pilot Pens with the unique personalities and lifestyles of individual people. The web campaign centers on an interactive website, www.powertothepen.com, that invites consumers to submit blog entries and photos of “masterpieces” created with Pilot Pens.nn”Everyone has different needs and it was important to showcase this idea,” explains Vitamin creative director Danny DelPurgatorio. “We wanted to illustrate how people use pens in their daily routine, all the while keeping things upbeat and fun.”nnDelPurgatorio says that having all the work originate from one studio offered creative and practical advantages. “The campaign’s creative stems from one design. We established a look upfront and from there we were able to apply those sensibilities across multiple platforms.” He observes that “It resulted in a seamless production from start to finish. This is what we do best.”nnFor the live action portion of the broadcast spots, Vitamin cast and shot the spot with DelPurgatorio directing. A still shoot for the print and web components was handled simultaneously so clients could oversee aspects of both productions at the same time. Design, animation (2D and 3D), visual effects, editing and sound mixing were all done at Vitamin‘s Chicago studio.nnDelPurgatorio said that the creative benefitted from a rich collaboration that developed between Vitamin, Bright Red and Pilot. “We had a lot of fun working with the agency creatives and the team from Pilot,” he says. “They worked with us from design through execution. The energy was great.”nnCreditsnAgency: Bright Red TBWA. Carol Klopfenstein, Agency Producer; Eric Thomas, Agency Associate Creative Director; Cole Zimmerman, Agency Account Executive.nnProduction: Vitamin. Danny DelPurgatorio, Director; Larissa Shames, Senior Producer; Mary Dezulskis, Line Producer; Steven Piet, Director of Photography; Matt Beharry and Pete McDonald, Art Directors; Matt Beharry and Rob Foster Compositor, Linas Jodwalis, 3D Lead; Michael Siegel, 3D Artist; Tony Legato, Storyboard Artist; Matt Egan Editor; Fred Keller, Colorist; Adina Kwasigroch, Associate Producer.nnYou may view Vitamin‘s work online for Pilot Pens HERE.nnVitamin is located at 232 East Ohio Street, Chicago, Illinois 60611. For more information, call 312.664.6683 or visit www.vitaminpictures.tv.
Larrisa Shames Senior Producer Vitamin 312.664.6683 Contact Larrisa via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More