ONE, the anti-poverty organization co-founded by Bono, has launched a new cutting edge PSA campaign. <a href="http://www.visualmusicartists.com.“>Visual Music creative director <a href="http://www.visualmusicartists.com.bio.html”>Tom Seufert produced the original score, collaborating with Walton Isaacson creative director Ed Han and Michael Stillman, producer with The Famous Group. Singer and activist Alicia Keys narrates the PSA, which was launched across leading digital platforms around the globe including You Tube, Facebook and Twitter.
The unique campaign features pregnant women and displays the beauty and fear intertwined behind every pregnancy. Displaying questions such as, “will she have AIDS?” delicately written across rounded bellies, shows the uncertain reality for many women, especially in third world countries and dilapidated areas throughout the U.S. The PSA was released as part of a broader campaign to urge world leaders meeting in New York for the United Nations General Assembly to fully fund the Global Fund to Fight AIDS, TB and Malaria. It asks viewers to go to ONE.org and join a petition to President Obama to commit $6 billion to the Global Fund over the next 3 years.
Music for the ONE.org PSA “Bellies” features an original score by Andy Mendelson. “When Ed Han asked <a href="http://www.visualmusicartists.com.“>Visual Music to participate, we were honored,” said Seufert. <a href="http://www.visualmusicartists.com.“>Visual Music composers Damien Heartwell, Steve Morrell and Dean Grinsfelder also created music for the PSA during an extensive search process for the right approach.
To view the PSA please go to: www.interdubs.com/r/visualmusic/?al=CPhAiG
About <a href="http://www.visualmusicartists.com.“>Visual Music
<a href="http://www.visualmusicartists.com.“>Visual Music is a boutique music house and record label encompassing an extraordinary group of star composers, new emerging artists and award winning composers, songwriters and sound designers.
<a href="http://www.visualmusicartists.com.“>Visual Music‘s mission is to deliver inspired creative innovation to clients by exploring diverse musical possibilities within <a href="http://www.visualmusicartists.com.“>Visual Music‘s roster. <a href="http://www.visualmusicartists.com.“>Visual Music‘s creative director/executive producer <a href="http://www.visualmusicartists.com.bio.html”>Tom Seufert has written for one of the Beatles (Ringo), co-written with Glen Frey (The Eagles) and Trevor Rabin (Yes) and written/produced songs and underscores for more than 1000 TV commercials, film trailers, interactive games and web sites as well as TV and film projects.
Recently added composers like Napoleon Dynamite’s John Swihart, Bear McCreary from the hit sci-fi series Battlestar Galactica and Gossip Girl’s “composer collective” Transcenders, join a select group of “rising musical stars” who are passionate and dedicated to their craft. For more on <a href="http://www.visualmusicartists.com.“>Visual Music please visit: www.visualmusicartists.com.