Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Tom Brennan, formerly co-founder, CFO, and Vice President of Strategic Alliances at OpenAir, a NetSuite Company, has joined the company as its chief financial officer. Visible Measures has also added to its previously announced Series C financing, receiving additional funding from Palo Alto, CA-based DAG Ventures, a venture capital firm with extensive experience in Internet video and media technologies.
“We have been fortunate to continue to see rapid customer adoption and expansion of our business. We are adding capacity and capabilities in many areas to facilitate our growth,” said Visible Measures founder and CEO Brian Shin. “Tom is a successful entrepreneur who brings years of financial and operational expertise to our team and we are thrilled to have him on board.”
Brennan co-founded and helped build OpenAir, a pioneering software-as-a-service (SaaS) provider, into a scalable, sustainable business with a profitable, recurring revenue model. Brennan led OpenAir through three rounds of financing and ultimately its sale to NetSuite (NYSE: N) in June of 2008.
“Our investors have been excellent partners for us and we are humbled by their continued support. We are delighted to welcome DAG Ventures to the team,” said Brian Shin. “This additional funding will further support our expansion and help to broaden our relationships with the world’s largest brand advertisers and Internet video publishers.”
About DAG Ventures
DAG Ventures is a venture capital partnership investing in and helping outstanding entrepreneurs create leading, long-term companies across a range of markets. With roots from the 1980’s in cable TV, infrastructure, media, and wireless industries, the partnership today is privileged to work with world-class entrepreneurs as they build tomorrow’s leaders in the information technology, energy, and life science sectors. DAG Ventures invests in companies with proven technology, from the prototype stage onward. For more about DAG Ventures, please visit www.dagventures.com.
About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company’s patented approach has been designed from the ground up to meet the unique challenges of measuring Internet video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit www.visiblemeasures.com.
