Vimeo today launched its Brand Creative Fund product, a new resource for brands to develop high-quality, “brand-enabled” video content in collaboration with the global network of innovative creators on Vimeo. Each Brand Creative Fund engagement on Vimeo will be customized to support brands’ specific objectives, empowering marketers to create and distribute quality original video content to Vimeo’s audience of over 100M monthly viewers, and across the web through the platform’s best-in-class embeddable HD player.nnThe inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long “Hello, Again” campaign. Designed to help re-launch the 90‑year old automotive brand, “Hello, Again” encourages consumers to reimagine the brand by seeing everything that’s old as new again. To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four outstanding filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of “Hello, Again.” The four filmmakers selected for the project include: Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe.nn”Some of the world’s most talented creators call Vimeo home, and we’re now giving brands the opportunity to tap the creative power of this community to develop original and compelling content that their consumers will watch and share,” said Vimeo CEO, Kerry Trainor. “Unveiling the Brand Creative Fund with Lincoln has been a great partnership; the brand’s commitment to collaborating with innovative creators comes through loud and clear in the finished work, which is exactly what the Brand Creative Fund is designed to enable.”nn “This film collaboration with Vimeo further supports Lincoln’s ‘Hello, Again’ marketing platform to showcase how reinterpretations of noteworthy artistic material – that like the new brand – can be transformed into something fresh and relevant,” said Andrew Frick, Group Marketing Manager, Lincoln. “The videos created by the four talented filmmakers will help to fuel conversations around what we are doing at Lincoln.”nnThe Lincoln Brand Creative Fund films will be featured on a customized brand channel and will each be accompanied by its own behind-the-scenes production that highlights the creators’ work and vision. The series kicks off today, April 23rd and will continue each following Tuesday with the unveiling of one full film and its behind-the-scenes documentary:nn• April 23, 2013 – Introductory Videosnn• April 30, 2013 – Eliot Rausch: film and behind-the-scenesnn• May 7, 2013 – Becky & Joe: film and behind-the-scenesnn• May 14, 2013 – Jeff Frost: film and behind-the-scenesnn• May 21, 2013 – Lucy McRae: film and behind-the-scenesnnn”As exciting as this is for Vimeo, it’s even more so for the creators that comprise our community,” said Vimeo President, Dae Mellencamp. “The Brand Creative Fund is all about opportunity as Vimeo is connecting brands with creators. In addition to being compensated for their work, this is an opportunity for creators to broaden their portfolios, and in many cases, a way to jumpstart their careers.”nn
nTo view the Lincoln “Hello, Again” brand channel, please visit here. nnAn introduction to “Museum of the Future,” a film written and directed by Lucy McRae.nnCreated in response to an invitation from The Lincoln Motor Company to interpret the “Hello, Again” theme by reimagining the familiar into something fresh and new. The introduction enables Lucy to explain her approach to developing a world where past experiments become future reality.nnBody Architect: Lucy McRae
Deborah Szajngarten VIMEO Contact Deborah via email
Contact In The Desert Returns To Indian Wells, CA, May 29-June 2, 2025, Featuring Keynote Speaker Josh Gates of “Expedition Unknown”
The Contact In The Desert Conference (CITD) will take place May 29th - June 2nd, 2025, at the beautiful Renaissance Esmeralda Resort and Spa in Indian Wells, CA. The conference will feature over 120 lectures, workshops, intensives and panels presented by the world’s most prestigious experts in the fields of UFO/UAP, Government Disclosure, Artificial Intelligence (AI), Science, Ancient Civilizations, Space Exploration, Future of Technology and Space Travel, Non-human Intelligence, Spirituality, and more. This year’s conference, with the theme Event Horizon, will feature renowned keynote speaker Josh Gates, host of Discovery’s Expedition Unknown, as well as Dr. Diane Hennacy Powell, the leading expert on child autism and savant syndrome, who will be speaking about her telepathy project. Tickets are now available: CLICK HERE “We are thrilled to welcome Josh Gates and Dr. Diane Hennacy Powell to CITD 2025. They both bring unique insights and deep dedication to discovering the unknown,” said CITD Executive Producer Ron Janix. About Josh Gates Adventurer, television personality and author Josh Gates is the host and executive producer of the smash-hit Discovery Channel TV series, Expedition Unknown. Armed with a degree in archaeology, a quick wit and a hunger for adventure, Gates has traveled to the most remote corners of the world, participated in sub-sea archaeological excavations in the Mediterranean, and explored everywhere from sweltering African deserts to the icy shore of Antarctica. To date, he has set foot in more than one hundred countries, has scaled “the roof of Africa” on Mt.... Read More