The broadcast, cable, and telco TV segments of worldwide video server markets are all growing at a healthy pace, and total revenues are expected to reach $1.5 billion in 2013. Of the three, the telco TV market is showing the strongest growth, with a compound annual growth rate of 28% over 2007-2013. Cable will experience a CAGR of about 13.5%, while broadcast markets show the slowest growth at 8%.
“Cable, broadcast and telco TV are all highly competitive markets for video servers,” says ABI Research industry analyst Zippy Aima. “Cable and broadcast are the more traditional modes of entertainment for consumers, but cable providers and telcos have been quicker to adapt to market trends and to offer innovative consumer services. But to remain competitive, even the broadcast segment has tried its hand at hybrid deployments and similar initiatives.”
After a slow start in North America, telco TV is now growing quickly there as it is in the rest of the industrialized world. As the latecomer to the television distribution game, telco TV has the advantage of employing the most current technology and the least legacy infrastructure. This, in part, explains the stronger growth in this segment. The hardware side of the equation is largely commoditized; vendors aim for differentiation via the accompanying software applications.
Most video server vendors address at least two out of these three markets, and increasingly their goal is to offer an end-to-end platform. This plays to the advantage of some of the newer, larger, entrants to the market, such as Cisco, Sun, Motorola and Arris. They have the resources to fit these servers into larger, more comprehensive solutions. However Aima notes that, “Even the smaller, more specialized video server vendors are doing well in this buoyant market.”
A new study from ABI Research, “Video Server Market Analysis” examines current trends in the video server market, identifies market drivers and inhibitors, and profiles key players and their product offerings in the cable, telco and broadcast segments. Market share and pricing trend data are accompanied by regional and market segment forecasts.
It is a component of two ABI Research Services, Multi-Channel Video, and Digital Media.
ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.
Contact:ABI Research Nicole Fabris (516) 624-2542 pr@abiresearch.com
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonaldโs, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And itโs not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. Thereโs a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, itโs surprising that sonic branding is often an afterthought in marketing plans. ย That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it โfits.โ Unfortunately, that may result in content that is in tune with whatโs trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More