If you’ve tuned into VH1 on Friday night recently, you’ve probably noticed something: “Best Week Ever” is back. When VH1 was putting a design team together to re-package the hit show, they sought out an artist who had been an integral part of the show’s previous iteration, Nice Shoes ACD Lucien Yang.nnYang approached the project with a theme of celebration, updating the classic Best Week Ever intros and transitions while keeping a wink to the past. After starting work on the comedy clip show’s package, VH1 expanded the scope, bringing Nice Shoes onto “Best Movie Ever” and “Best Super Bowl Concert Ever”; which aired the Friday prior to the Super Bowl.nn
nnEach show includes the “Ever” as a core part of the logo. “For ‘Best Movie Ever,’ they wanted something grand, but not too serious,” said Yang. “So our approach was to go for really serious, because in the context of the Best Week brand, it would go beyond serious into funny.” For ‘Best Super Bowl Concert Ever,’ which aired the Friday of Super Bowl weekend, the creative involved blending football and music with the fun colors and fonts associated with the weekly show.nnYang had been a lead designer of Best Week Ever from 2007 through 2010, and was thrilled to be a part of the show again. “Lucien speaks the VH1 language. The VH1 design team has nicknames for things that people who haven’t worked with them wouldn’t pick up on right away,” said producer Haydee Cepin. “There’s a trust that they have in Lucien, and that sped up the process, allowing us deliver all of these projects in a short amount of time.”nnCreditsnDesign/Production Company, Nice Shoes; Creative Director/Art Director, Lucien Yang; VH1 Creative Director, Amanda Havey; VH1 Producer, Dave Perry; Designer, Lucien Yang; Producer, Haydee Cepin; 3D artists, Jay Kim, David CamporannAbout Nice ShoesnNYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, MD Kristen Martini, CD Brian Bowman, and CIO Robert Keske. www.niceshoes.com
Paul DeKams Nice Shoes 212-683-1704 Contact Paul via email
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More