If you’ve tuned into VH1 on Friday night recently, you’ve probably noticed something: “Best Week Ever” is back. When VH1 was putting a design team together to re-package the hit show, they sought out an artist who had been an integral part of the show’s previous iteration, Nice Shoes ACD Lucien Yang.nnYang approached the project with a theme of celebration, updating the classic Best Week Ever intros and transitions while keeping a wink to the past. After starting work on the comedy clip show’s package, VH1 expanded the scope, bringing Nice Shoes onto “Best Movie Ever” and “Best Super Bowl Concert Ever”; which aired the Friday prior to the Super Bowl.nn
nnEach show includes the “Ever” as a core part of the logo. “For ‘Best Movie Ever,’ they wanted something grand, but not too serious,” said Yang. “So our approach was to go for really serious, because in the context of the Best Week brand, it would go beyond serious into funny.” For ‘Best Super Bowl Concert Ever,’ which aired the Friday of Super Bowl weekend, the creative involved blending football and music with the fun colors and fonts associated with the weekly show.nnYang had been a lead designer of Best Week Ever from 2007 through 2010, and was thrilled to be a part of the show again. “Lucien speaks the VH1 language. The VH1 design team has nicknames for things that people who haven’t worked with them wouldn’t pick up on right away,” said producer Haydee Cepin. “There’s a trust that they have in Lucien, and that sped up the process, allowing us deliver all of these projects in a short amount of time.”nnCreditsnDesign/Production Company, Nice Shoes; Creative Director/Art Director, Lucien Yang; VH1 Creative Director, Amanda Havey; VH1 Producer, Dave Perry; Designer, Lucien Yang; Producer, Haydee Cepin; 3D artists, Jay Kim, David CamporannAbout Nice ShoesnNYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, MD Kristen Martini, CD Brian Bowman, and CIO Robert Keske. www.niceshoes.com
Paul DeKams Nice Shoes 212-683-1704 Contact Paul via email
Contact In The Desert Returns To Indian Wells, CA, May 29-June 2, 2025, Featuring Keynote Speaker Josh Gates of “Expedition Unknown”
The Contact In The Desert Conference (CITD) will take place May 29th - June 2nd, 2025, at the beautiful Renaissance Esmeralda Resort and Spa in Indian Wells, CA. The conference will feature over 120 lectures, workshops, intensives and panels presented by the world’s most prestigious experts in the fields of UFO/UAP, Government Disclosure, Artificial Intelligence (AI), Science, Ancient Civilizations, Space Exploration, Future of Technology and Space Travel, Non-human Intelligence, Spirituality, and more. This year’s conference, with the theme Event Horizon, will feature renowned keynote speaker Josh Gates, host of Discovery’s Expedition Unknown, as well as Dr. Diane Hennacy Powell, the leading expert on child autism and savant syndrome, who will be speaking about her telepathy project. Tickets are now available: CLICK HERE “We are thrilled to welcome Josh Gates and Dr. Diane Hennacy Powell to CITD 2025. They both bring unique insights and deep dedication to discovering the unknown,” said CITD Executive Producer Ron Janix. About Josh Gates Adventurer, television personality and author Josh Gates is the host and executive producer of the smash-hit Discovery Channel TV series, Expedition Unknown. Armed with a degree in archaeology, a quick wit and a hunger for adventure, Gates has traveled to the most remote corners of the world, participated in sub-sea archaeological excavations in the Mediterranean, and explored everywhere from sweltering African deserts to the icy shore of Antarctica. To date, he has set foot in more than one hundred countries, has scaled “the roof of Africa” on Mt.... Read More