If you’ve tuned into VH1 on Friday night recently, you’ve probably noticed something: “Best Week Ever” is back. When VH1 was putting a design team together to re-package the hit show, they sought out an artist who had been an integral part of the show’s previous iteration, Nice Shoes ACD Lucien Yang.nnYang approached the project with a theme of celebration, updating the classic Best Week Ever intros and transitions while keeping a wink to the past. After starting work on the comedy clip show’s package, VH1 expanded the scope, bringing Nice Shoes onto “Best Movie Ever” and “Best Super Bowl Concert Ever”; which aired the Friday prior to the Super Bowl.nn
nnEach show includes the “Ever” as a core part of the logo. “For ‘Best Movie Ever,’ they wanted something grand, but not too serious,” said Yang. “So our approach was to go for really serious, because in the context of the Best Week brand, it would go beyond serious into funny.” For ‘Best Super Bowl Concert Ever,’ which aired the Friday of Super Bowl weekend, the creative involved blending football and music with the fun colors and fonts associated with the weekly show.nnYang had been a lead designer of Best Week Ever from 2007 through 2010, and was thrilled to be a part of the show again. “Lucien speaks the VH1 language. The VH1 design team has nicknames for things that people who haven’t worked with them wouldn’t pick up on right away,” said producer Haydee Cepin. “There’s a trust that they have in Lucien, and that sped up the process, allowing us deliver all of these projects in a short amount of time.”nnCreditsnDesign/Production Company, Nice Shoes; Creative Director/Art Director, Lucien Yang; VH1 Creative Director, Amanda Havey; VH1 Producer, Dave Perry; Designer, Lucien Yang; Producer, Haydee Cepin; 3D artists, Jay Kim, David CamporannAbout Nice ShoesnNYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, MD Kristen Martini, CD Brian Bowman, and CIO Robert Keske. www.niceshoes.com
Paul DeKams Nice Shoes 212-683-1704 Contact Paul via email
Quirky New Campaign For The 2025 AMP Awards For Music & Sound From TiNY Promotes Call For Entries
A new creative campaign supporting entries for the 2025 AMP Awards for Music & Sound, created by TiNY, the boutique creative agency known for bold ideas and sharp execution, has launched, and itโs turning up everyoneโs ears. Thatโs because the campaignโs quirky social videos feature talking ears (among other body parts), hilariously highlighting the often overlooked role that sound and music play in media storytelling. The first round of creative includes the spots โDemo Loveโ and โSexy Ear.โ (Watch Below) The first round of creative dropped recently on social media, with additional spots set to roll out over the next few months, all leading up to the AMP Awards ceremony scheduled for May 21, 2025, at Sony Hall in New York City. Sponsored by the Association of Music Producers, the deadline for submitting entries to the AMP Awards is March 7, 2025. AMP members entering before the early bird deadline of January 31, 2025, will qualify for a 30 percent discount on all entries. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. Despite the obstacle of having virtually no budget, TiNY delivered a laugh-out-loud campaign for the ad industryโs only non-profit, juried competition for music and sound that captures attention thanks to its clever humor and creativity -- one that bills itself, tongue in cheek, as โthe loudest show in the industry.โ "The AMP Awards have always celebrated creativity in its... Read More