In the midst of one of the most heated Presidential campaign trails, famed late-night comedy show – Saturday Night Live – took the opportunity to make light of the Presidential race and poke fun at undecided voters. Verbatim Studios‘ own Conor Murphy – mixed the digital short. “Undecided Voters” humorously highlights the supposed ignorance of voters who refuse to choose either candidate. The clip becomes humorous when the undecided ask questions in regard to common knowledge during elections that occur every four years.nnThe Saturday Night Live short has made headlines due to the fact that undecided voters are often a critical deciding factor in the Presidential race. The first Presidential debate aired October 3, 2012 at 8:00PM, EST on all major networks and cable news channels. The next debate will hopefully sway these ambivalent undecided voters; the debate on foreign and domestic policy is set to air October 4, 2012 at 9:00PM, EST.nnnYou can view the SNL shorts here.nnAbout Verbatim Sound StudiosnFounded in 2002 as 38 Greene Studios, Verbatim is a recording and production facility located in the heart of Midtown New York City. Verbatim has established itself as one of the country’s most regarded facilities, working with virtually every major advertising agency (BBDO, Grey, Saatchi, Kirshenbaum & Bond, Cliff Freeman, Uniworld, McCann Erickson, Merkley, and Wieden + Kennedy) in New York and some of the world’s most prestigious brands, including AT&T, MTV, DirecTV, Google, Staples, & CBS Television. Verbatim is owned by brothers Dan and Jim Price, founders of Oink Ink Radio; for more information about us, please log on to www.verbatimstudios.com.
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ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More