Writer's Strike May be Contributing to Surge in Online Video Viewing Activity
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users watched more than 10 billion videos online during the month, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Top-ranked video property Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
“December represented a considerably strong month for online video viewing,” said Erin Hunter, comScore executive vice president of media and entertainment. “With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.”
Google Extends Lead in Online Video Market Share
Google Sites once again ranked as the top U.S. video property in December with 3.3 billion videos viewed (32.6 percent share of videos), gaining 1.3 share points versus the previous month. YouTube.com accounted for more than 97 percent of all videos viewed at the property. Fox Interactive Media ranked second with 358 million (3.5 percent), followed by Yahoo! Sites with 340 million (3.4 percent) and Viacom Digital with 238 million (2.3 percent). Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
In total, nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million. Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from December 2007 include:
— 77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer).
— 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer).
— Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007.
— The average online video duration was 2.8 minutes.
— The average online video viewer consumed 72 videos.
To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.
Andrew Lipsman Senior Analyst comScore, Inc. 312-775-6510
MUAHS Awards Unveils New Award Category For Theatrical Productions
Theย Make-Up Artists & Hair Stylists Guildย (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International,ย to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. โWe are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,โ saidย Julie Socash,ย President, MUAHS, IATSE Local 706. โI couldnโt be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,โ saidย Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More