Entries sought in Corporate, Documentary, Education, Entertainment, Online
Entries are now invited in the US International Film & Video Festival, held annually since 1967. The competition recognizes recognizing outstanding Corporate, Education, Entertainment, Documentary and Student productions.
Entries are welcome in all electronic media:
• Apps (Applications for smart phones and mobile devices such as tablets)
• Broadcast
• Digital
• Interactive CD-ROM and DVD-ROM
• Online
• Video (DVD)
• Video Games – for all platforms, i.e. PC, Online, Console. (Training films also can be entered in other categories, such as Corporate and Education. Video Games, within the context of this festival, are all types, for training, education, entertainment, and documentaries.)
The Festival grants Gold Camera, Silver Screen, Certificate of Creative Excellence and Student Certificate awards. Best of Festival (Grand Prix) Awards are presented to an outstanding entry from among the Gold Camera winners in production types. In 2012, Best of Festival winners came from Japan, United Kingdom, Mexico, Hawaii, Australia, Russia, and Denmark.
A One World award, sponsored and selected by the International Quorum of Motion Picture Producers (IQ), is presented to the work that best demonstrates international cooperation and global understanding.
Entries must have been produced or released between September 1, 2011, and March 1, 2013, and may not have previously been submitted into the Festival. The deadline is March 1, 2013.
or more information, visit www.filmfestawards.com.
Contact:Sandra Kelly Media Relations Contact Sandra via email 540-761-1307
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More