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    The Uprising Creative Comes Out on Top at The Experience Design and Technology Awards

    By RACONTEURUpdated:No Comments8921 Views
    The Uprising Creative won the coveted Best Use of a Single Technology (B-to-B) trophy at the Experience Design and Technology Awards for its work on the “4D Immersive Reality Budweiser Brewery Tour” at SXSW 2016.
    LOS ANGELES -- (SPW) --

    EVENTtech got the perfect buzz off of the “4D Immersive Reality Budweiser Brewery Tour” at SXSW 2016, giving The Uprising Creative the coveted Best Use of a Single Technology (B-to-B) trophy at the Experience Design and Technology Awards. The Uprising Creative was in esteemed company, winning in the category above impressive campaigns for Amazon Web Services (Partners: Opus Agency, etech) and Cisco (Partner: InVision Communications). The entire project was led by Brock Marlborough, Head of Experiential & Business Development at The Uprising Creative, who produced the event in partnership with Pro-Ject and Anheuser-Busch's amazing digital team.

    The VR Brewery Tour was a verifiable hit in Austin this spring, transporting participants to Anheuser-Busch's St. Louis facility where they were given a full synesthetic tour, allowing them to see, hear, smell – and taste – how Budweiser is made. VR goggles brought participants through the historic brick and stained glass stables that house the famous Budweiser Clydesdales and allowed them to peek at a Budweiser brew-master conducting a quality tasting. No sensorial stone was left unturned: temperatures fluctuated within the brewery, breezes shifted as participants entered and exited buildings, and even the scent of the hops was piped as part of the multisensory experience.

    Experience Design and Technology Awards

    Category: Best Use of a Single Technology (B-to-B)

    Gold Winner
    Campaign: VR Brewery Tour at the Budweiser Beer Garage
    Client: Anheuser-Busch
    Partners: Pro-Ject, The Uprising Creative

    Silver Winner
    Campaign: Cisco Live VR Experience
    Client: Cisco
    Partner: InVision Communications

    Bronze Winner
    Campaign: Agenda Central
    Client: Amazon Web Services
    Partners: Opus Agency, etech

    About EVENTtech
    The latest technologies, the newest trends, the top best practices, the biggest case studies, and the most innovative marketing agencies at the world’s only conference and exposition on using social media and technology to optimize live experiences. http://eventtech.eventmarketer.com/

    About The Uprising Creative
    An award-winning integrated content creation and production company with offices in Chicago and Los Angeles. We’re a group of uncompromising thinkers, makers, and doers; a focused team of producers, directors, branding experts, creative coders, interactive designers, and project leaders.   http://theuprisingcreative.com
     

    Contact:

    Alison Williams
    Raconteur
    Contact Alison via email
     

    SPW Category:Awards Show Announcements (News, Nominees, Winners)
    Tags:4DBudweiserEVENTtechThe Uprising CreativeSXSW



    STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt

    Wednesday, December 18, 2024
    From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.

    ‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More

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