EVENTtech got the perfect buzz off of the “4D Immersive Reality Budweiser Brewery Tour” at SXSW 2016, giving The Uprising Creative the coveted Best Use of a Single Technology (B-to-B) trophy at the Experience Design and Technology Awards. The Uprising Creative was in esteemed company, winning in the category above impressive campaigns for Amazon Web Services (Partners: Opus Agency, etech) and Cisco (Partner: InVision Communications). The entire project was led by Brock Marlborough, Head of Experiential & Business Development at The Uprising Creative, who produced the event in partnership with Pro-Ject and Anheuser-Busch's amazing digital team.
The VR Brewery Tour was a verifiable hit in Austin this spring, transporting participants to Anheuser-Busch's St. Louis facility where they were given a full synesthetic tour, allowing them to see, hear, smell – and taste – how Budweiser is made. VR goggles brought participants through the historic brick and stained glass stables that house the famous Budweiser Clydesdales and allowed them to peek at a Budweiser brew-master conducting a quality tasting. No sensorial stone was left unturned: temperatures fluctuated within the brewery, breezes shifted as participants entered and exited buildings, and even the scent of the hops was piped as part of the multisensory experience.
Experience Design and Technology Awards
Category: Best Use of a Single Technology (B-to-B)
Gold Winner
Campaign: VR Brewery Tour at the Budweiser Beer Garage
Client: Anheuser-Busch
Partners: Pro-Ject, The Uprising Creative
Silver Winner
Campaign: Cisco Live VR Experience
Client: Cisco
Partner: InVision Communications
Bronze Winner
Campaign: Agenda Central
Client: Amazon Web Services
Partners: Opus Agency, etech
About EVENTtech
The latest technologies, the newest trends, the top best practices, the biggest case studies, and the most innovative marketing agencies at the world’s only conference and exposition on using social media and technology to optimize live experiences. http://eventtech.eventmarketer.com/
About The Uprising Creative
An award-winning integrated content creation and production company with offices in Chicago and Los Angeles. We’re a group of uncompromising thinkers, makers, and doers; a focused team of producers, directors, branding experts, creative coders, interactive designers, and project leaders. http://theuprisingcreative.com
Alison Williams
Raconteur
Contact Alison via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More