Commercial production company Untitled has signed star director duo Big TV for representation in the American market.
Hailing from London, Big TV is the moniker of directors Andy Delaney and Monty Whitebloom. After a few stints at other United States agencies, Big TV confirm they have changed agencies just like they change their underwear – but are now ready to settle.
“You can wear underwear four times, mind,” says Whitebloom. “Front, back, inside out front, inside out back. But we feel like we’re now in the finest lingerie department with Untitled.”
“Monty and Andy bring a humorous and often artfully-counterintuitive European sensibility,” says Untitled‘s Jim Evans. “The market is crying out for their fresh perspective right now – their wit and charm is infectious and truly something to behold. Their standards are unparalleled, because they are a breed unto themselves.”
This is evident in recent works such as the Epica Award-winning ‘Polarbearman’ short for SOS Live Earth, starring Lee Pace, as well as their captivatingly candid-chic ‘Party’ campaign for Payless and the interactive online philosophical adventure ‘Chaos,’ developed with VFX studio Framestore CFC. All these projects engage and play with current debates and concepts in American culture, boldly enough to surprise and captivate.
The duo required advice, management and opinion as they expanded in the United States, which Untitled is perfectly positioned to provide. Untitled is a key player in the commercial industry; it represents directors including Geoffrey Barish, The Cronenweths, Glenn Martin and Adam Reed.
"The partnership of Untitled and Big TV means U.S. advertisers can celebrate," says Sam Milgrim, Director of Integrated Production at G2USA in NY, who worked with BigTV on a multi-spot Subaru campaign.
"Andy and Monty are incredibly hard working," he says. "They brim with ideas that they’re happy to share in the preproduction process. They always came back to us with interesting and unexpected executions. I think their strength lies in the duo’s unequalled sense of style and fashion. There are few other directors who can create the kind of look they deliver. And Untitled has the savvy and integrity to match them with the correct work."
During his time with advertising agency Martin Williams, producer Sean Healey worked on a couple of Payless ads with Big TV, "which couldn’t have been more complicated."
"Despite complex studio and location shoots, time lapse photography, miniatures, kids and animals, Monty and Andy delivered visually engaging spots," says Healey, who now produces for Peterson Milla Hooks. "They are superb visual stylists, who are able to inspire talent to stay fresh and lively – no mean feat. They excel with clothes, style and art direction and are constantly coming up with ideas for extra content, thus going the extra mile for the agency … and knocking the socks off the client."
Big TV has filmed influential spots for brands such as Lincoln, Mercedes, Kodak, Reebok and Levis, as well as music videos for artists like Maroon 5, Lauryn Hill, Usher, Macy Gray, George Michael, Seal and KT Tunstall. Their music work has been recognized with MVPA, MTV and Grammy awards. Awards won for commercials include the Mobius Award for Best Brand Campaign and the Cassie Grand Prix.
Being quizzed on the success of their partnership, Whitebloom says, “We work well together for a few reasons. Firstly, we have only quite large egos, not massive ones. Secondly, we get to do what we like and not what we don’t. Thirdly, friendship and empathy. Andy claims he decided to work with me because I knew how to talk to girls. I didn’t have the heart to tell him it was dogs I could talk to.”
About Untitled
Untitled is a Los Angeles-based production company and a mainstay on the commercial production scene since owner/executive producer Jim Evans launched the company in 2001. Untitled services the commercial production industry worldwide. Visit www.untitled.tv for more information on the company’s current projects and client roster. www.untitled.tv
