New spots launch a cyber safety partnership between Levy and Genie
Norton Genie, the world's leading scam detection app by Norton, a leader in Cyber Safety and part of Gen™ (NASDAQ: GEN), is now available to the general public. To shine a light on one of the most pervasive cyber threats of our time – scams – Norton has partnered with the multi-hyphenate Emmy® award winning creator Dan Levy to bring awareness to the new free app that helps people determine in real-time if a text, email or social media post is legitimate.
On January 17, the collaboration between Levy and Norton Genie went live in :60, :30 and :15 spots across Facebook, Instagram, YouTube and other digital channels, including Levy's own social channels. Created via Edelman, the work was directed by Partizan’s Ally Pankiw, and edited by Rachael Connelly of Union. The finish and mix were done at Union’s sister house, Hunter.
In the “Giveaway” :60, Levy sits poolside with a friend who excitedly shares a message she’s received indicating she’s won some fantastic prizes, she just needs to click on the link to claim them… When Dan suggests his pal “check with Genie,” it turns out the message was a scam.
In addition to the spot, Norton is sharing the announcement of Genie's launch with a robust lineup of social media activations, including the Scam Scan challenge—an interactive Instagram game where people can test their ability to recognize a scam with a simple head-nod.
Recent work edited by Connelly includes projects for Princess Cruises, Honda, and Amazon.
media
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More