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    Union’s Jono Griffith Brings Fans, Animal Kingdom, and a Giant Together For “Magic Sunday”

    By YES, BRANDNo Comments241 Views

    • "Movie magic is a lot of fun and it was a team effort" said Jono Griffith of Union who cut the spot.

    • Originated at the YouTube Creative Studio - directed by Matthijs van Heijningen of MJZ - with VFX by The Mill and edited by Union’s Jono Griffith - the project succeeds in part because of the team’s attention to detail.

    • "The script from YouTube Creative Studio was smart and simple and had a big smile all over it" Griffith noted.

    • The project succeeds in part because of the team’s attention to detail.

    YouTube TV's “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom.

    The editor’s latest work for YouTube TV and NFL Sunday Ticket was directed by Matthijs van Heijningen of MJZ.

    LOS ANGELES -- (SPW) --

    Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV’s new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket.

    “This one was a treat of a job,” says Griffith. “The editing involved making sure there was space and time for the animation to communicate at its best whilst deciding what would be most charming. Movie magic is a lot of fun, and it was a team effort with the guiding eye of my friend Matthijs and the experience of The Mill; the script from YouTube Creative Studio was smart and simple and had a big smile all over it, and although it was very ambitious, everyone involved aimed for the top shelf and we got it there…with the smile still intact.”

    The choice of “Sunday Morning” by the Velvet Underground adds a perfect touch to the light-hearted tone of the spot.

    NFL Sunday Ticket | The Magic of Sunday

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    Video Description

    Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV’s new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket.

    Video Credits

    Client: YouTube TV | NFL Sunday Ticket
    Title: “Magic Sunday” :45
    First Air Date: Aug 22, 2024

    Agency: YouTube Creative Studio
    ECD: Christian Haas, Group Creative Lead: Becca Wadlinger, Group Creative Director: Brandon Viney, Art Director: Devin Gillespie, Copywriter: Heather Ryder, Producer: Jules Brown, Producer: Maia Van Zandt, Music Supervisor: Michael Paoletta

    Production: MJZ
    Director: Matthijs Van Heijningen, President/Executive Producer: David Zander, Senior Executive Producer: Eriks Krumins, Line Producer: Donald Taylor, Director of Photography: Adam Arkapaw

    Editorial: Union Editorial
    Editor: Jono Griffith, 2nd Editor: Joe Hughes, EP: Joe Ross, Head of Production: Dani DuHadway Spagnoli, Manager Partner: Michael Raimondi

    Animation: The Mill

    VFX: Technicolor
    Creative Director: Chris Knight, Creative Director: Robert Sethi, VFX Supervisor: Chris Bayol, VFX Supervisor: Fabien Frank, 2D Lead Artist: Lane Jolly, 3D Artist: Arnau Gilabert, 3D Artist: Brendon Echsner, 3D Artist: Cinzia Pegorin

    Media Contact

    Hersh Rephun

    PR & Communications
    YES, BRAND
    (310) 850-2353
    Contact via email

    Company Contact

    Joe Ross

    Union LA
    Executive Producer
    (310) 481-2200
    Contact via email
    SPW Category:New ScreenWork Releases (commercial
    Tags:commercial editorscreative editorialMJZSports Marketingunion editorial

    Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”

    Thursday, November 14, 2024
    Henry Hall - Tiny Door

    Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More

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