Breaking on NBC’s “The Voice,” a new Ford commercial proved two things: that the redesigned Mustang is cool, and that it’s so cool, it can even make the 70s classic “Sometimes When We Touch” sound exciting. “Song,” created via Team Detroit and directed by Mike McCoy of Bandito Brothers, broke during the hit show’s March 24 broadcast and aired again April 1. Einar, of bicoastal Union, edited the spot.
“I knew we would need a cut that was blazing with visual energy in order to ensure a clear contrast with a slow 1970’s ballad – that would be the key to the success of this Mustang concept,” said Team Detroit Senior Producer Mark Nicholas. “And, of course, Einar brought that energy, as well as a fountain of creative solutions. He always delivers.”
“Normally, I’m cutting with the music,” the editor recalled. “Here, I had this amazing car hauling ass on a tarmac and had to imagine that the music would be exactly the opposite.” The concept called for a slow, 70s ballad, but exactly which one would be used was up for discussion. “There were so many songs in the mix, but ultimately it was about making the action as intense as possible to counter the easy listening vibe of the track,” said Einar, who has cut numerous spots for Ford, and whose recent credits include CA Tourism, FIFA and Dr. Pepper.
“I’ve worked with Einar and Union on numerous projects and knew immediately that he was the editor for this,” said Todd Ruthven, Creative Director at Team Detroit. “Einar possesses an uncanny ear for how the music and visuals play off each other in an edit – or contrast each other in this case – making him the perfect editor for this job.”
About Union
Union Editorial has offices in Santa Monica, CA, New York City, Austin TX, and London, where it maintains an alliance with Marshall Street Editors. Union is presided over by Partner/Managing Director Michael Raimondi and Partner/Executive Producer Caryn Maclean. The Union roster is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, Marco Perez, and editors Nico Alba, Jinx Godfrey, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Paul Plew, Ben Longland, Laura Milstein, Eric Argiro, Mike Colao, as well as select projects with Tim Thornton Allen, Patric Ryan, Ryan Boucher, Jono Griffith/Circus, and Alex Hagon/Circus.
Video Credits
Client: Ford Mustang / Ford Motor Company
Title: "Song"
First Airdate: March 24, 2015, NBC
Second Airdate: April 1, 2015, NBC
Agency: Team Detroit
EVP Chief Creative Officer: Toby Barlow
Executive Creative Director North America: Matt Soldan
SVP Group Creative Director: Doug Patterson
Creative Director: Todd Ruthven
Writer: Joel Wescott
Senior Producer: Mark Nicholas
Production Company: Bandito Brothers
Director: Mike McCoy
Editorial Company: Union Editorial/ LA
Editor: Einar
Assistant Editor: Zach Kashkett
Senior Producer: Lynn Luckoff
Managing Director: Michael Raimondi
Post Company: resolution LA
Sr. VFX Supervisor: Todd Iorio
Producer: Logan Aires
Media Inquiries:
Hesh Rephun
Contact Hesh via email
Union Editorial
310-481-2200
www.unioneditorial.com
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More