California has long been celebrated for its diverse topography and its role as the nation’s dream factory. These qualities are captured with beauty – and humor – in “Dreamers,” airing now. Created via MeringCarson, directed by Chace Strickland of Room Service and cut by Einar of bicoastal Union Editorial, the spot features singer-songwriter Sara Bareilles, pro skateboarder Big Bob Burnquist, pro surfer Rob Machado, Olympic Gold Medalist Kerri Walsh Jennings and national treasure William Shatner showcasing the many offerings of the Golden State.nn”After years of working with MeringCarson and VCA, Einar has a real sense of the California Lifestyle and Attitude that is reflected in his editing,” said agency Head of Broadcast Liz Ross. “His passion for music and its prominence during the edit process sets him apart and pushes the boundaries, which results in fun collaborative experience and a great final product.”nnStrickland acknowledged that the sheer volume of footage from 9 days of shooting in myriad formats – including A-cam, B-cam, mini-helicopter cam and time-lapse-cam – created editorial challenges. “It was all dropped onto the laps of Einar’s team to find that magical :60 seconds of footage to be played worldwide,” Strickland said. “And they pulled it off in spades.”nn
nn”Pulling selects was a long process,” Einar concurred. “However, once I began to edit, it became a blessing. I was never wanting for coverage and the footage was so stunning that the only concern became deciding what to lose.” nn”Einar is the best I’ve ever worked with,” the director concluded. “He looks like Dirty Harry and edits like Harry Potter.”nn”Dreamers” broke October 21 with a :30 broadcast version and a :60 version online.nnProject CreditsnClient: Visit CalifornianSpots Title(s): Dreamers :60 (web), :30 (broadcast)nFirst Air Date: 10/21/2013n nAgency/Location: MeringCarson Sacramento, CAnCreative Directors: Dave Mering, Greg CarsonnArt Director: Rob PetrienCopywriter: Kerry KrastsnAgency Producer: Liz Rossn nProduction Company: Room Service Los AngelesnDirector: Chace StricklandnDP: Kris KachikisnEP(s): Kelly Amato, Eric BonniotnProducer: Kelly Amaton nEditorial Company: Union Editorial Los AngelesnEditor: EinarnAssistant Editor: Zack KashkettnPresident/EP: Michael RaimondinSr. Producer: Joe Rossn nTelecine Company: Company3 Los AngelesnColorist: Stefan Sonnenfeldn nPost/Effects Company: resolution LAnVFX Artist(s): Todd Iorio, Evan Guidera, Maury Rosenfeldn nMusic Company: YessiannComposer: Michael Yessiann nAudio Post: resolution LAnMixer: Milos ZivkovicnnAbout Union EditorialnUnion Editorial has offices in Santa Monica, CA, New York City, and London, where it maintains an alliance with Marshall Street Editors. The company is presided over by Partner/Executive Producers Michael Raimondi and Caryn Maclean. The Union roster is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, and editors Nico Alba, Jinx Godfrey, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Laura Milstein, Marco Perez, Eric Argiro, Mike Colao, Lawrence Young, and select projects with Jono Griffith and Alex Hagon. www.unioneditorial.com
Michael Raimondi President/Executive Producer 310-481-2200 Contact Michael via email
Contact:Media Inquiries: Hesh Rephun Contact Hesh via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More