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    Union’s Andrew Doga Slices “Crime Cutz,” Premiering in Tribeca N.O.W. Showcase

    By YES, BRANDUpdated:No Comments7072 Views
    Editors Doga, Argiro and Machado of Union all worked on "Crime Cutz," premiering at Tribeca

    Eric Argiro and Adriana Machado, also from Union, provide additional editing

    NEW YORK -- (SPW) --

    Blurring the line between documentary and music video is Crime Cutz, a 4-part short doc premiering at the 2018 Tribeca Film Festival. The 17-minute film was edited by Andrew Doga of bicoastal Union, with additional editorial by Union’s Eric Argiro and Adriana Machado. The project comes from New York synthpop duo Holy Ghost! and features four real life characters who appear in a series of music videos. Each individual's story is told against the backdrop of a different song, the meaning of which is explored by the subjects themselves.

    “Crime Cutz was a unique project, where we tried to marry together two normally distinct (and somewhat disparate) forms of filmmaking,” Doga explained. “By blending together the very real-life documentary approach with the more stylized and conceived music video genre, I think we ended up creating something kind of dream-like and surreal that's still grounded in real peoples’ lives.”

    Crime Cutz will have its World Premiere April 19 in the Tribeca N.O.W. Showcase. Tickets and other info available here.

    About Union
    Union Editorial has offices in Los Angeles, New York, Austin, and London, where it maintains an alliance with Marshall Street Editors. The company also develops and produces original content through its Union Entertainment Group banner. Other Union companies include Resolution, a visual effects boutique specializing in commercials, features and gaming.

    Union is presided over by Partner/Managing Director Michael Raimondi in LA, Partner/Executive Producer Caryn Maclean in NY and Executive Producer Vicki Russell in Austin. The Union roster is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, Marco Perez, and editors Christopher Huth, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Kevin Ray, Laura Milstein, Eric Argiro, Karen Kourtessis, Zach Kashkett, Andrew Doga, Paul Plew, Teddy Gersten, Jinx Godfrey, Ben Longland and Nico Alba as well as select projects with Tim Thornton-Allen, Matt Chesse, John Mayes, Spencer Ferszt and the Marshall street roster.

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    Caryn Maclean
    Partner/Executive Producer
    Union Editorial
    (212) 863-3030
    Contact via email

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    Hesh Rephun
    Contact via email
    SPW Category:Film Festivals, Screenings, Parties
    Tags:adriana machadoandrew dogaeric argiroTribeca Film Festivalunion editorial



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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