Justin "Q" Quagliata edited the campaign, with Jason Ortenberg and Scott Bravo providing VFX
If you’ve lived in Texas for any amount of time, you know about Favor. For those who’ve recently moved to the Lone Star State, this campaign serves as a primer of sorts: first thing you need to know is that Texans love ordering from the Favor restaurant delivery app. And second, they obviously know how to pull off quirky comedy. The three :30s – “Yard Signs”, “Neighbors”, “Ghost Town” – were created via Preacher in Austin, directed by Ryan Ebner of Art Class, and edited at Union ATX/NY, with post/VFX courtesy of Union NY.
“This is one of those projects where the pieces all came together,” said Union’s Justin "Q" Quagliata, who cut the campaign. He’d previously worked with agency producer Lauren Bauder, but this was his first collaboration with the creative team, comprising ECD Greg Hunter, Creative Director Justin Ralph, Art Director Kymberli Fraser, and Copywriter Jacob Neuenswander. “They’d given us gold on the page, but this is not easy material to pull off.” With a chuckle, Q observed, “Based on the reaction it’s getting, we’re not the only ones who feel it went well.” Q worked previously with director Ryan Ebner, and praised the filmmaker’s “great casting, comedy…honestly, all the boxes you hope the director will tick, Ryan nails. He does it all.”
Each spot comes with quirks and comedic tags that keep the viewer on their toes. In “Yard Signs,” a mom points out that in addition to ordering with Favor, Texans love celebrating their kids’ accomplishments…in excess. A second spot is layered with multiple helpful “Neighbors,” who make the barn-raising scene from WITNESS look like a day off. Finally, one new transplant observes that their neighborhood turns into a “Ghost Town” on game days, but that no one hangs up their spurs if it means missing out on a Favor delivery.
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2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More