Taco Bell continues awards streak, and Harry’s nabs a Lion For Change
Two projects cut at bicoastal Union Editorial were honored at this year’s Festival of Creativity in Cannes – Taco Bell “Web of Fries” and Harry’s “A Man Like You” – and they could not be more diverse: where “Web of Fries” expertly parodies big studio suspense films, “A Man Like You” is an actual short film aimed at expanding the conversation about masculinity. Edited by Jim Haygood, Taco Bell “Web of Fries” won a Silver Lion in the TV/Cinema Retail category. Eric Kissack cut Harry’s “A Man Like You,” which took home two honors, a Bronze Lion in the Film Lions Online category, and a Bronze Lion in Glass – The Lion For Change.
Last month, Haygood picked up four trophies at at the 2018 AICE Awards for excellence in the postproduction arts. Haygood was honored in each case for Taco Bell “Web of Fries.” Created via Deutsch, and directed by Reset’s Joseph Kosinski, the popular parody movie trailer starring actor Josh Duhamel spoofs the suspense genre as a means of introducing Taco Bell’s new #nachofries.
Created via GSD&M, in partnership with The Representation Project, “A Man Like You” is a three-minute short film from Harry’s that tells the story of an alien who discovers how to be a man with the help of a young boy. The alien’s journey to manhood actually helps the boy discover that the traditional rules of masculinity are outdated. For Harry's, the film sets a tone of breaking gender stereotypes and establishes Harry’s as a grooming brand that embraces all men. Tom Weissferdt of Slim Pictures directed the short, which, in addition to Kissack’s contribution as editor, features VFX, Mix and Sound Design by Resolution, Union’s post/vfx arm.
About Union
Union Editorial has offices in Los Angeles, New York, Austin, and London, where it maintains an alliance with Marshall Street Editors. The company also develops and produces original content through its Union Entertainment Group banner. Other Union companies include Resolution, a visual effects boutique specializing in commercials, features and gaming.
Union is presided over by Partner/Managing Director Michael Raimondi in LA, Partner/Executive Producer Caryn Maclean in NY and Executive Producer Vicki Russell in Austin. The Union roster is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, Marco Perez, and editors Christopher Huth, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Kevin Ray, Laura Milstein, Eric Argiro, Karen Kourtessis, Zach Kashkett, Andrew Doga, Paul Plew, Teddy Gersten, Jinx Godfrey, Ben Longland and Nico Alba as well as select projects with Tim Thornton-Allen, Matt Chesse, John Mayes, Spencer Ferszt and the Marshall street roster.
media
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More