- Monday, Jul. 2, 2018
Two projects cut at bicoastal Union Editorial were honored at this year’s Festival of Creativity in Cannes - Taco Bell “Web of Fries” and Harry’s “A Man Like You” - and they could not be more diverse: where “Web of Fries” expertly parodies big studio suspense films, “A Man Like You” is an actual short film aimed at expanding the conversation about masculinity. Edited by Jim Haygood, Taco Bell “Web of Fries” won a Silver Lion in the TV/Cinema Retail category. Eric Kissack cut Harry’s “A Man Like You,” which took home two honors, a Bronze Lion in the Film Lions Online category, and a Bronze Lion in Glass - The Lion For Change.
Last month, Haygood picked up four trophies at at the 2018 AICE Awards for excellence in the postproduction arts. Haygood was honored in each case for Taco Bell “Web of Fries.” Created via Deutsch, and directed by Reset’s Joseph Kosinski, the popular parody movie trailer starring actor Josh Duhamel spoofs the suspense genre as a means of introducing Taco Bell’s new #nachofries.
Created via GSD&M, in partnership with The Representation Project, “A Man Like You” is a three-minute short film from Harry’s that tells the story of an alien who discovers how to be a man with the help of a young boy. The alien’s journey to manhood actually helps the boy discover that the traditional rules of masculinity are outdated. For Harry's, the film sets a tone of breaking gender stereotypes and establishes Harry’s as a grooming brand that embraces all men. Tom Weissferdt of Slim Pictures directed the short, which, in addition to Kissack’s contribution as editor, features VFX, Mix and Sound Design by Resolution, Union’s post/vfx arm.
Union Editorial has offices in Los Angeles, New York, Austin, and London, where it maintains an alliance with Marshall Street Editors. The company also develops and produces original content through its Union Entertainment Group banner. Other Union companies include Resolution, a visual effects boutique specializing in commercials, features and gaming.
Union is presided over by Partner/Managing Director Michael Raimondi in LA, Partner/Executive Producer Caryn Maclean in NY and Executive Producer Vicki Russell in Austin. The Union roster is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, Marco Perez, and editors Christopher Huth, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Kevin Ray, Laura Milstein, Eric Argiro, Karen Kourtessis, Zach Kashkett, Andrew Doga, Paul Plew, Teddy Gersten, Jinx Godfrey, Ben Longland and Nico Alba as well as select projects with Tim Thornton-Allen, Matt Chesse, John Mayes, Spencer Ferszt and the Marshall street roster.
Client: Harry's | Agency: GSD&M Creative Director: Luke Crisell, Design Director: Mickey Pangilinan, Senior Associate Creative Projects: Maia Collette, Creative Producer: Maddy Boardman, Chief Creative Officer: Jay Russell, Creative Director, Copywriter: Brandon Curl, Creative Director, Art Director: Dale Austin, Creative: Kevin Lane, Creative: Verenice Lopez, Creative: Justin Han, Creative: Ryan Warner, Director of Production: Jack Epsteen, Senior Producer: Carolyn Casey | Production Company: Slim Pictures Executive Producer: Tom Weissferdt, Director of Photography: Quyen Tran | Editorial: Union Editorial Editor: Eric Kissack, Assistant Editor: Keith Mahoney, Managing Director: Michael Raimondi, Producer: Samantha Machado | VFX/Finishing: Resolution Producer: Logan Aries, Flame Artist: Maury Rosenfeld, Music/Composer: Riley Hughes | Telecine: Resolution
Colorist: Carolyn Woods | Mix & Sound Design: Resolution Engineer: Milos Zivkovic, Sound Designer: Milos Zivkovic
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, executive creative director; Ken Slater, Rich Ford, creative directors; Marcus Cross, John Baker, associate creative directors; Jamie Kierstad, sr. art director; Bobby O’Neill, copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Eryk Rich, music director; Chase Butters, audio producer. Production Reset Joseph Kosinski, director; Dave Morrison, managing director; Jen Beitler, executive producer/bidding. Editorial Union Editorial Jim Haygood, editor; Joe Houghes, Assistant Editor; Joe Ross, Executive Producer; Michael Raimondi, Managing Director. Postproduction Alt VFX Chris Fieldhouse, exec producer; Oden Roberts, VFX producer. Music Mophonics Licensed Music Ashe & Spencer Audio Post Lime Mark Meyuhas, mixer; Peter Lapinski, assistant miser; Susie Boyajan, exec producer.