Under Armour, (NYSE: UA) the Baltimore-based leader in performance apparel, footwear, and accessories, unveiled today the new women’s & “Protect This House. I Will.” campaign. Under Armour will create a multi-channel campaign and a new Facebook page – the first of its kind for the company – that will focus on delivering in-depth content to reach a broad base of female consumers. nnThe online campaign, which consists of multiple :60 and :30 spots, will feature a variety of Under Armour’s top female athletes, including downhill skier and Olympic Gold Medalist Lindsey Vonn, soccer phenom Lauren Cheney, and decorated track and field star Monica Hargrove. Adhering to its core values of authenticity and performance, Under Armour will showcase these world-class competitors during their grueling training sessions, while also examining what drives them to be the best. Additionally, these athletes will be featured in a :60 co-gender spot, alongside NBA break-out sensation Brandon Jennings and Olympic Gold Medalist Michael Phelps.nnThe Under Armour Women’s Facebook page (www.facebook.com/underarmourwomen) will engage fans with a unique innovative platform that will allow members to create their own team Facebook pages within the Under Armour community. Members can share photos and stats from past games, post information about upcoming events, chat with teammates and interact with other athletes across the U.S. Fans will get a personal inside scoop from Under Armour athletes, be the first to see new styles and designs, receive workout tips, and much more. nn”Our female consumers are loyal, dynamic, driven and active, and the evolution of the “Protect This House. I Will.” campaign demonstrates our passion to connect with our brand fans and create a vibrant community that they can truly call their own,” said Adrienne Lofton, Senior Director, Women’s Marketing, Under Armour. “We are looking forward to engaging our fans with a backstage pass to the Under Armour brand and becoming a destination for female athletes across all sports.”nn
nClick here to view ‘Protect This House. I Will.’ on YouTube.nnThe “Protect This House. I Will.” videos will debut today at www.youtube.com/underarmour, with banner ads across a variety of web sites, and multiple online networks including Alloy.com, CW.com, Hulu.com, and MTV.com. The new women’s campaign will be highlighted at retail and in print, online and out of home advertisements nationwide. Under Armour will also support the campaign through social media channels including YouTube, direct integration into the athletes’ Facebook and Twitter accounts, and the new Women’s Facebook page. Additionally, exclusive long-form videos featuring Under Armour’s premier female athletes will be uploaded to the brand’s YouTube page and Women’s Facebook page.nnThe new all-women’s and co-gender ads were co-created and co-produced by the in-house Under Armour creative team and emerging creative think tank WMIG (www.wmig.com) and directed by Emmy Award-winning creative production company Shilo (www.shilo.tv). The new campaign provides a glimpse into the vigorous training and personal motivations of world-class athletes. The gritty, intimate athlete portraits captured from various locations ranging from the Denver Police Academy to gyms and sports stadiums in the Northeast, allow viewers to experience the intense workout regimen and recognize what it takes to be an Under Armour competitor. nn"As a creative group, we have a very strong female contingent, and WMIG and Shilo are in fact certified Women Owned Businesses," said Tracy Chandler, Partner, WMIG and Shilo. "As we continue our collaborations with the immensely talented team from Under Armour, it’s especially gratifying to have the opportunity to infuse our own values into innovative marketing solutions like this amazing, ongoing campaign."nnFor more information consumers should visit www.facebook.com/underarmourwomen, and www.underarmour.com. To view the new spots check out the www.youtube.com/underarmour page.nnAbout Under Armour, Inc.nUnder Armour(R) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.nnAbout WMIGnWMIG is a creative think tank offering services in ideation, writing, and art direction. It is a sibling company to Shilo, the Emmy Award-winning creative production company representing a group of filmmakers led by directors Jose Gomez and Andre Stringer. For more information, please contact Tracy Chandler at +1.212.219.4795, or visit WMIG online at www.wmig.com.nnAbout ShilonShilo is an Emmy Award-winning creative production company representing a group of filmmakers led by directors Jose Gomez and Andre Stringer. Internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary, Shilo’s deeply held passions for design-infused storytelling and their innovative applications of live-action, design, and animation techniques deliver breakthrough experiences for screens large and small. From its studios in New York and California, where recent projects have spanned short films, commercials and music videos, Shilo has the capacity and experience to originate ideas and handle all aspects of production. Shilo published its first book, We Make It Good, in 2007, and also also curates and produces content for the blog www.WeMakeItGood.com. For more information, or to request a reel, please contact Tracy Chandler at +1.212.352.2044, or visit Shilo online at www.shilo.tv.Diane Pelkey, Under Armour 410.246.5927 Contact Diane via email
Contact:Erin Wendell, Under Armour 410.454.6570 Contact Erin via email
Creatives from Nat Geo’s “Sally,” A24’s “If I Had Legs,” Bleeker Street’s “The Wedding Banquet” and More To Speak at The Inaugural “Behind the Camera House” in Park City during Sundance 2025
The first-ever “Behind the Camera House” will launch in Park City during this year’s 2025 Sundance Film Festival, inviting industry professionals, creatives, and media to engage in a day of community building through meaningful conversations, insightful panel discussions, and unique networking opportunities on Monday, January 27, 2025. Produced by Impact24 PR, co-hosted by Goodside, and led by programmer Jocelyne Roman, the event will take place at 1167 Woodside Ave, Park City, UT 84060. This one-day activation will serve as a dedicated space for creatives to hang out and connect with other festival attendees and the filmmaking community, with special attention and spotlight towards behind-the-camera crafts including picture editing, composition, sound design, costume design, and production design. The event will also give attendees an inside look at the creative processes behind the films featured at the prestigious Sundance Film Festival with exclusive panels. Showcasing industry leaders, filmmakers, and creatives from across the globe, each panel promises to be a deep dive into the artistry and craftsmanship of contemporary cinema. The day begins at 10:00 a.m. MT with the Behind the Camera House Breakfast, co-hosted by panelists from the first panel of the day – “Shaping the Narrative with Post-Production Artists.” The panel will showcase how creatives turn raw footage into compelling stories through artistry and innovation. Featured panelists include editors Brett W. Bachman, ACE (Rabbit... Read More