Producers, the Maryland-based film, video, audio and 3D-graphics production company, recently teamed with Under Armour, the leader in technically-advanced sports apparel, for a national TV campaign promoting the company’s new line of football cleats.nnThe spot stars Carolina Panthers quarterback Cam Newton and was filmed at the Panthers stadium. The TV ad also features nationally known performer and DJ Araabmuzik. The majority of his scenes were shot on a specially constructed set, which replicated a broadcast booth. The commercial was filmed using two RED EPICs and the Phantom Flex digital cinema camera at frame rates up to 1000fps.nn
nnThe commercial marks another successful collaboration between Producers and Under Armour. Producers‘ President Rip Lambert directed the spot, while Executive Producer Ross Jones pulled together nearly 50 crewmembers in Charlotte for two successive night shoots. “We started at 6pm and went until 7am the next morning,” said Jones, “And we did that for two nights in a row.”nn”This was a high energy spot,” noted Lambert. “With the all-nighters and working in a large stadium venue you can imagine what it took to get the job done. The crew we had in North Carolina, the UA team, as well as Cam Newton and DJ Araabmuzik, all did an excellent job of keeping the energy going, and I think the spot reflects that.”nnThe music was composed by DJ Araabmuzik in-studio at Producers‘ multi suite audio facility. Music Producer and Sound Designer Brett Belcastro teamed with UA Creative Director Brian Boring and Producers‘ Audio Mixer Mike Brilhart for both the original recording session and the final mix of the dynamic sound track.nnEditorial was a collaborative effort between UA’s Editor Justin Beckenheimer and Producers‘ Senior Editor Dave Hudson. Color grading was done at Nice Shoes in New York. Producers‘ Motion Graphics Designer Chris Abolt performed all the compositing and rotoscoping seen in the spot.nnThe spot airs nationally on MTV, ESPN and NFL Network. nnCreditsnnClient: UNDER ARMOURnSTEVE BATTISTA – SENIOR VP-CREATIVEnBRIAN BORING – CREATIVE DIRECTORnJUSTIN BECKENHEIMER – EDITORnnProduction: 3700 PRODUCTIONSnRIP LAMBERT – DIRECTORnROSS JONES – EXECUTIVE PRODUCERnD.P. – KARSTEN GOPINATH aka CRASHnnPost: PRODUCERSnKAREN PHILLIPS – EXECUTIVE PRODUCER nDAVID HUDSON – EDITORnCHRIS ABOLT – GRAPHIC DESIGN/COMPOSITINGnMIKE BRILHART – AUDIO RECORDING/MIX ASSISTnnColor Grading: NICE SHOES, NYnLENNY MASTRANDREA – COLORISTnnMusic/Sound Design:nBRETT BELCASTRO – PRODUCER/MIXERnDJ ARAABMUZIK – ARTIST
Contact:
Producers Rip Lambert Contact Rip via email 410-523-7520 Ross Jones Contact Ross via email 410-523-7520 Gene DiPaula Contact Gene via email 410-523-7520
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
New York Festivals Advertising Awards 2025 Call for Entry Campaign.
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment
MySHOOT Profiles
Add A Comment