Producers, the Maryland-based film, video, audio and 3D-graphics production company, recently teamed with Under Armour, the leader in technically-advanced sports apparel, for a national TV campaign promoting the company’s new line of football cleats.nnThe spot stars Carolina Panthers quarterback Cam Newton and was filmed at the Panthers stadium. The TV ad also features nationally known performer and DJ Araabmuzik. The majority of his scenes were shot on a specially constructed set, which replicated a broadcast booth. The commercial was filmed using two RED EPICs and the Phantom Flex digital cinema camera at frame rates up to 1000fps.nn
nnThe commercial marks another successful collaboration between Producers and Under Armour. Producers‘ President Rip Lambert directed the spot, while Executive Producer Ross Jones pulled together nearly 50 crewmembers in Charlotte for two successive night shoots. “We started at 6pm and went until 7am the next morning,” said Jones, “And we did that for two nights in a row.”nn”This was a high energy spot,” noted Lambert. “With the all-nighters and working in a large stadium venue you can imagine what it took to get the job done. The crew we had in North Carolina, the UA team, as well as Cam Newton and DJ Araabmuzik, all did an excellent job of keeping the energy going, and I think the spot reflects that.”nnThe music was composed by DJ Araabmuzik in-studio at Producers‘ multi suite audio facility. Music Producer and Sound Designer Brett Belcastro teamed with UA Creative Director Brian Boring and Producers‘ Audio Mixer Mike Brilhart for both the original recording session and the final mix of the dynamic sound track.nnEditorial was a collaborative effort between UA’s Editor Justin Beckenheimer and Producers‘ Senior Editor Dave Hudson. Color grading was done at Nice Shoes in New York. Producers‘ Motion Graphics Designer Chris Abolt performed all the compositing and rotoscoping seen in the spot.nnThe spot airs nationally on MTV, ESPN and NFL Network. nnCreditsnnClient: UNDER ARMOURnSTEVE BATTISTA – SENIOR VP-CREATIVEnBRIAN BORING – CREATIVE DIRECTORnJUSTIN BECKENHEIMER – EDITORnnProduction: 3700 PRODUCTIONSnRIP LAMBERT – DIRECTORnROSS JONES – EXECUTIVE PRODUCERnD.P. – KARSTEN GOPINATH aka CRASHnnPost: PRODUCERSnKAREN PHILLIPS – EXECUTIVE PRODUCER nDAVID HUDSON – EDITORnCHRIS ABOLT – GRAPHIC DESIGN/COMPOSITINGnMIKE BRILHART – AUDIO RECORDING/MIX ASSISTnnColor Grading: NICE SHOES, NYnLENNY MASTRANDREA – COLORISTnnMusic/Sound Design:nBRETT BELCASTRO – PRODUCER/MIXERnDJ ARAABMUZIK – ARTIST
Contact:
Producers Rip Lambert Contact Rip via email 410-523-7520 Ross Jones Contact Ross via email 410-523-7520 Gene DiPaula Contact Gene via email 410-523-7520
Goldcrest Post Speeds Delivery of “Severance” Season Two
Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
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