- Tuesday, May. 19, 2015
UC + M2 = UNLIM2TED. That’s the tagline describing the new creative alliance formed by Undefined Creative (UC) and Media2 (m2). The two companies—both based in New York City— officially announced their collaboration today, unveiling a new joint splash page (www.ucm2.tv) and richer lineup of services for existing and future clients. UC is a creative agency with a focus on motion graphics and animation, and m2 specializes in film/television production and long-form editing. Both cater to a clientele that includes national consumer and media brands across platforms, such as the National Hockey League, Meredith Publishing, National Geographic, MSG Network, EPIX, Showtime and USTA, among others.
Today’s announcement was made by UC owner/creative director Maria Rapetskaya and m2 president/CEO Lee Umphred. The two leaders, along with members of their respective teams, have worked together in varying capacities since 2000. The success of past collaborative projects influenced the two companies to form this exclusive creative alliance forging ahead with a unified vision and commitment. The result: UCm2. The UCm2 strategic partnership provides clients with an all-inclusive menu of services at new levels of creativity and expertise.
Services include top-tier creative direction (research and concept development, strategic planning, scriptwriting and storyboarding), production (casting, location scouting, camera crews, green screen shoots and live events), post-production (motion graphics, 2D & 3D animation, video editing, video finishing, visual effects and sound design), and integrated design services (logos & branding, web design and development, online banner advertising and print design).
“This is truly a 21st Century kind of alliance,” explained Rapetskaya. “We’re able to offer the all-inclusive services of a large, full-service agency while maintaining the flexibility and autonomy we’ve enjoyed as independents. m2 is the ideal partner for UC in taking this approach, not only because our services align so well, but also because we've worked together for many years. That level of familiarity translates into enormous trust. We’re each able to continue daily business as usual as we ramp up our roster of joint clients.”
Lee Umphred, m2 President and CEO, added: “We couldn’t be more excited about this alliance. We are rightfully proud of the company’s portfolio to date, and in wanting to continue producing exceptional work for exceptional clients, m2 anticipates its alliance with UC will provide our clients with unmatched expertise and creativity.”
About Undefined Creative
Founded in 2010, Undefined Creative is a creative agency blending uncommon ideas with sophisticated design and polished execution to establish and cultivate brand awareness, through motion graphics and animation. The agency’s clients include national consumer and media brands across platforms. For more information, please visit www.undefinedcreative.com.
About Media2, Inc.
Since 1998, m2 has produced award-winning work for an array of respected clients, including Showtime, Major League Baseball, Madison Square Garden, Versus, National Geographic Channel, Discovery Channel, United States Tennis Association, Time Warner and Orange Bowl. The company's unique model unites some of the industries most talented editors, designers and cameramen all under one roof. m2 offers full-scale field and studio production as well as a range of post production services comprising of creative offline editorial, online finishing, color correction, compositing, and 2D/3D design and animation. For more information, please visit www.m2nyc.tv.