Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man’s personal ‘mowing’ experience in a new comedic spot for Manscaped, created direct-to-client. In accordance with COVID-19 safety measures, principal photography leveraged VFX plates and post production to maximize safety on set for the talent and crew. Featuring an energetic play-by-play from UFC ring announcer Bruce Buffer, the spot personifies the inner pep talk a man revs himself up with before taking the new Manscaped Lawn Mower 3.0 for a spin. With the admiring approval of his wife, Buffer gets that manscaping officially started with his signature “It’s Time!” sendoff. The spot launches just months after Manscaped and UFC announced a multi-year marketing partnership, which named Manscaped the official lawn trimmer of UFC.
STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt
‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More