In Sync Advertising and Bemis Balkind announced their merger, forming one full-service integrated entertainment agency effective immediately. Under the name, In Sync Bemis Balkind, the agency offers the widest range of Audio/Visual, Print, Digital, and Branding services for theatrical, home entertainment, TV and life-style industries. Smitty, founder of In Sync, is CEO, with Peter Bemis and Aubrey Balkind serving as co-presidents.
“I’ve been an admirer of Peter, Aubrey and their team at Bemis Balkind since day one,” says CEO Smitty. “This merger will now create a company that clients can use to increase their power of 360 degree marketing. Today’s audiences watch their entertainment everywhere, from theaters to phones, from tablets to treadmills. They see ads in print, outdoor, TV and online. And most importantly, audiences are now advertisers, they share this content, their buzz is contagious. It only makes sense to approach marketing from this ‘big picture’ point of view.”
Bemis Balkind co-founder Peter Bemis, recipient of the Key Art Lifetime Achievement Award adds: “Above everything else, creativity remains paramount, and it still starts with a robust, iconic idea. But today, it’s not enough to stand out… it has to hang together across all platforms.”
Aubrey Balkind, co-founder of Bemis Balkind and formerly Frankfurt Balkind, pioneered the art of integration. “‘Alive’ integration is not about everything looking similar. Rather, each platform plays and grows off the other until they ignite to become wildfire, and we can now deliver that at the highest level.”
About In Sync
In Sync has operated for more than 20 years as a leading force in film marketing, receiving numerous Key Art and Golden Trailer awards. They have contributed to countless memorable campaigns across all genres – from Avatar to The King’s Speech, Despicable Me to Silver Linings Playbook, The Wolverine to The Artist, Ted to Blue Jasmine. www.insyncad.com
About Bemis Balkind
Bemis Balkind grew out of Madison Avenue agency Frankfurt Gips Balkind in 1987. Along with the groundbreaking campaigns for Rosemary’s Baby, Alien and Fatal Attraction, the agency was instrumental in the growth of cable television, helping to launch CNN, ESPN and HBO. Bemis Balkind’s work has always been an industry beacon, with a myriad of awards and distinctions, including being the Key Art Award Winner for Best in Show four out of five years. Their work includes Forrest Gump, Slumdog Millionaire, Shrek, 21 Jump Street, True Blood, Lee Daniels' The Butler, World War Z, Black Swan and Dallas Buyers Club. www.bemisbalkind.com
