Twist Director Matt Pittroff sets a winning tone for Associated Bank’s new commercial. “Practice Leap” features enthusiastic fans receiving a Green Bay player as he leaps into the stands. However, with an empty stadium and pre-recorded cheers, the joyous moment is revealed to be practice in preparation for a real touchdown. Only the best effort is accepted to get ready for game day! Since 1919, Associated Bank has been trusted by the Green Bay Packers. Now fans can get ready for game day with the Green Bay Packer card. Pittroff and Associated Bank reminds the audience there is now more ways to go when you “Go Pack Go!”  

Get in the game here:

Screenwork Credits

Agency:  Colle + McVoy
Group Creative Director: John Neerland
Copywriter: Zach Deblaey
Account Supervisor: Danny Skalman
Art Director: Casey Christian
Director of Broadcast Production: John Borchardt
Production Company: Twist
Director: Matt Pittroff
Director of Photography: Steve Speers
Producers: Jim Geib, President/EP; Alissa Liebert, Producer; Amyliz Pera, EP

Post Production:
Editor: Charey Schwartz / Schnitt, Inc.
Audio: Dan Jensen / BWN
Color: Siggy Ferstl / CO3
Graphics: Ben Leisen & Matt Sattler / Drive Thru
Online: Derek Johnson / Drive Thru 

About Twist
A global production company, Twist has offices in New York and Los Angeles. Headed by EP/President Jim Geib and EP Amyliz Pera with Alissa Liebert, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Recent projects include work with acclaimed comedian Kevin Hart, a series of spots for National Car Rental starring Patrick Warburton shot by Twist Director Matt Pittroff, food Director Scott Pitts’ multi-film project for Bob Evans, and recently announced Cannes Festival work for Igor Borghi’s “Dr. Giorgini.”