Filmed in the famous “Windy City” of Chicago, Twist Director Matt Pittroff gets “Ready to Roll” in a commercial campaign for Firehouse Subs. Established in 1994 by two former firefighter brothers, Firehouse Subs is reputable for being the “Hero of all Subs.” The humorous campaign gives a comedic twist to hunger and heroism. 

Fighting fires is a tough job and firefighters get ready by making sure to satisfy their appetite. Although you’re not a firefighter with your pants tucked in your boots, with Firehouse Subs you can always “be ready like one.” 

Get more on the “Hero of all Subs” here:

“We tasked Twist with the equivalent of spinning dishes on poles while riding a unicycle and young hungry puppies nipped at their feet,” says agency Executive Producer Snake Roth. “Not only did they not drop a dish. They built a circus tent and gave me a show. Thanks Matt, Alissa, Jim, Steve and crew!”

“MARC consistently offers up great creative. This particular project was a huge job for the agency, a massive job for the client, and an exciting one for me,” notes Twist Director Matt Pittroff. “Critical casting, spectacular production design, and fantastical practical effects. And Chicago kicked this job's ass. I could not have been more thrilled with my experience in the Windy City. My crew was amazing. The accommodations, the food, the whole experience was top-notch. Duh, I guess: the third largest city in the nation with big city sophistication and a wonderful Mid-western kindness. Why wouldn’t it be a great place to work?” 

“Originally looking at LA to shoot, we knew this job would need a strong Art Department to make it work,” adds Twist Producer Alissa Liebert. “Chicago totally delivered. From day one, our Production Designer Joe Bristol worked with Matt to puzzle-solve. And nailed it. It was one of those jobs where everyone was on the same page. After the last shot wrapped, everyone clapped, which is pretty common. But then something magical happened: everyone HUGGED. Client, agency, crew, Uber drivers. Everyone. That doesn’t happen. Couldn’t have asked for a more talented creative team, a cooler client, or a better crew.” 

Screenwork Credits
Client: Firehouse Subs

Advertising Agency: MARC USA
SVP/ECD: Joe Burke
SVP/Art Director: Matt Sullivan
CD/Copywriter: Greg Edwards
Executive Producer: Snake Roth
President/CMO: Jean McLaren
SVP Director of Client Services: David Shaw
Account Director: Stephanie Auriol
Account Executive: Angela Faler

Production Company: Twist
Director: Matt Pittroff
Director of Photography: Andy Lilien
Producers: Alissa Liebert; Producer, Jim Geib; President/EP, Amyliz Pera; EP
Line Producer: Steve Blair

Editorial Company: Hootenanny 
Editor: Sean Halvorsen
Assistant Editor: Christina Bolanos (Digital Short Editor)
Graphics/Titles: Graham Metzger
Flame Artist/Online Editor: Jim Annerino 
Assistant Online Editor: Eddie Loera
Executive Producer: Don Avila 

Postproduction Company: Nolo Digital Films
Executive Producer: Joe Flanagan
Colorist: Mike Matusek

Audio Postproduction Company: CRC
Sound Designer: Mark Ruff
Assistant Engineer: Jason Hoban 
Producer: Rose Razal

Music Company: What the Hale Music
Arranger/Composer: Ken Hale
Engineer: Ivan Staley

About Twist
A global production company, Twist has offices in New York and Los Angeles. Headed by EP/President Jim Geib and EP Amyliz Pera with newest Producer addition Alissa Liebert, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Recent projects include Pittroff’s work for Bank of America, Dunkin Donuts, Merrill Edge, and Hilton, along with Director Marc André Debruyne’s new Busch Gardens spot, Scott Pitts’ digital recipes for Bob Evans, Igor Borghi’s latest for Merck, and Marcos Zavitsanos’ new Busch Racing spot.