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    TV Advertising Bounces Back; Global TV Advertising Expenditures Seen Rising 38 Percent By 2020

    By SPW ManagerUpdated:No Comments3030 Views
    advanced-television.com
    LONDON -- (SPW) --

    Global TV advertising expenditure will reach $236 billion (€178bn) in 2020, up by 38 per cent – or $64 billion – from 2013 and up by 54 per cent – or $82 billion – on 2010, according to a report from Digital TV Research. TV ad spend is expected to grow by 4 per cent in 2014 for the 55 countries covered; better than the 2.2 per cent recorded in 2013.

    Simon Murray, author of the TV Advertising Forecasts report, said: “Positives for TV advertising in 2014 include World Cup soccer in Brazil and economic improvement in much of Europe. However, not all countries have fully recovered economically. Devaluation is a factor in some markets, such as Venezuela. In addition, internal conflicts in countries such as Israel, Thailand and the Ukraine have damaged the advertising industry.”

    TV advertising expenditure will double in Latin America and the Middle East & Africa between 2010 and 2020. Excluding deflation-hit Japan, net TV advertising in Asia Pacific will also more than double between 2010 and 2020.

    However, TV advertising spend in Western Europe will only be 26 per cent higher in 2020 than in 2010. TV advertising in Western Europe fell in both 2012 and 2013, with 2.7 per cent growth expected in 2014. The 2010 total will not be bettered until 2015. Excluding the booming Russian market, TV advertising in Eastern Europe will fall in 2012, 2013 and 2014. The 2011 total will only be surpassed in 2018.

    From the $64.4 billion TV ad spend to be added between 2013 and 2020, $22.6 billion (35 per cent) will come from the US, followed by an extra $7.9 billion from China, $3.7 billion from Brazil and $3.1 billion from Japan.

    The US will remain the global TV advertising market leader by some way. China overtook Japan to take second place in 2013. TV ad spend will more than double in Brazil between 2010 and 2020, with Russia also nearly doubling. However, Italy, hit even harder by the recession, has dropped dramatically and will not recover to the 2010 total by 2020.

    Multichannel TV advertising expenditure will nearly double to $67.5 billion between 2010 and 2020. The US will contribute $35.2 billion to the 2020 total, followed someway behind by the Pan-Arab channels with $5.5 billion.

    Free-to-air TV advertising expenditure will increase by 34 per cent between 2010 and 2020 to $168 billion.

    Contact:

    Nik Snow
    Principal of Advanced Television Ltd, Publisher & Editor-in-Chief of advanced-television.com and Euromedia. 
    Advanced Television Ltd,
    Unit 4.01, Bondway Commercial Centre, 
    71 Bondway, London SW8 1SQ
    Tel: +44 (0) 20 7793 8855
    Fax: +44 (0) 20 7793 9955
    Contact Nik via email
     

     

    SPW Category:Industry Research
    Tags:Advanced TelevisionMarket ResearchTV Advertising



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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