Creative studio Trollbäck + Company recently teamed up with Nike to create a movie trailer inspired commercial for the brand’s new SQ Machspeed Black driver launching on Black Friday, November 26, 2010.
Using an innovative approach, Trollbäck + Company created a thrilling, adrenaline-driven movie trailer for the release of Nike’s SQ Machspeed Black driver. “To build suspense and anticipation, we focused on powerful, ominous imagery and didn’t reveal the driver until the end,” says Christina Rüegg, Trollbäck + Company’s project art director. Incorporating 3D animation and some live-action, the spot conveys a dark and menacing mood while also communicating the force and speed of the product. “It was a great creative opportunity to use an otherwise unconventional method to sell a golf club,” adds Rüegg. Sacred Noise amplified the tension, giving the piece a haunting life through their menacing yet powerful sound design.
A longtime collaborator with Nike, Trollbäck + Company has developed a trusting relationship with the brand over the years producing a series of live action and animated commercials. “Nike is an established, innovative brand and is always open for great new design, making it very rewarding to have them as a client” says Christina Rüegg.
Credits
Trollbäck & Company
Creative Director: Joe Wright
Art Director: Christina Rüegg
Designer/Animator: Peter Alfano,
3D Animator: Justin Zurrow
2D Animator: Tyler Bowers
Producer: Erica Hirshfeld
Sound: Sacred Noise (Michael Montes)
About Trollbäck + Company
Trollbäck+Company is an Emmy-winning creative studio that weaves compelling narratives using motion graphics and live-action to create innovative campaigns for the advertising, broadcast and entertainment industries.
Led by creative directors Jakob Trollbäck and Joe Wright, Trollbäck + Company has produced content across the broadcast, print and interactive mediums. Whether rebranding a TV network or designing the title sequence for a film, what remains constant is the belief in immersive storytelling—the idea that a focused, compelling message is essential for successful communication.
Past and present clients include: Nickelodeon, A&E, HBO, TED, AICP, RED, Jaguar, Nike and the New York Times Magazine. Trollbäck + Company has received numerous awards such as the Broadcast Designers Association Awards for network branding work, a Prime Time Emmy and four Emmy Nominations for Title Design. For more information, visit www.trollback.com. Sign up for Trollbäck + Company newsletter: www.trollback.com/mailinglist.html. Follow Trollbäck + Company on Facebook at: www.facebook.com/trollback or on Twitter here: www.twitter.com/trollback.
About Nike Golf
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing groundbreaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf.com.
