SALT(R) announces its annual Trends in Branding review 2009
SALT Branding, an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives, announced its annual Trends in Branding review, an independent look at some of the latest opportunities and threats facing businesses and brands over the coming year.
Trends in Branding looks at how social, environmental and technological changes influence brands and the businesses that build them. The review is an insightful reference for business and marketing professionals looking to stay on top of what’s going on in today’s rapidly changing world and the trends they can leverage to ensure their brands stay relevant to their customers.
Some of the ten trends profiled this year include how brands can deal with the global economic recession, the increased role of social networking and mobile technologies, the increasing role of the superstar consumer, the aggressive expansion of trademarks and intellectual property, and the changing role of innovation through design.
“Sometimes you just can’t see the forest for the trees,” said Paul Parkin, Founding Partner at SALT. “We get so caught up in the day-to-day tactics that we can miss the bigger, strategic picture … that’s exactly what this review does, by taking a step back to see where branding is really going.”
The Trends in Branding review can be viewed at http://www.trendsinbranding.com. For more information on SALT Branding please visit: http://www.saltbranding.com.
About SALT
SALT Branding is an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives. SALT is a senior team of creative strategists and strategic creatives that combine left-brain logic with right-brain creativity to create, manage and grow leading brands that drive business results. SALT provides a wide range of strategic and creative services under the key areas of Brand Strategy, Naming, Design, Communications, Interactive and Culture. SALT has developed leading brands and programs for a diverse set of companies ranging from Fortune 500s including Avery, Coca-Cola, Disney, EMBARQ, Johnson & Johnson and Microsoft to VC-funded start-ups including GLU, Jawbone, Ribbit, SmugMug and Vinfolio.
SALT — The essential ingredient for Branding Leaders(R)
(C) 2009 SALT Branding, LLC. All rights reserved. SALT and “The essential ingredient for Branding Leaders” are registered trademarks of SALT Branding, LLC. All other trademarks are the property of their respective owners.
Contact:Paul Parkin SALT Branding 415.616.1506 paul@saltbranding.com
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More