The principals of the international award-winning next-generation creative studio Transparent House (TH, www.transparenthouse.com) are very proud to announce the debut of a mesmerizing new :17 CG television spot for Blazing Dragonfly Vodka. Blazing Dragonfly is an imaginary brand, conceived by studio principal and co-founder Denis Krylov, principal/strategist Krista Mollion and their colleagues as a platform for colorfully presenting their company’s creative and production capabilities.rnrnBased in San Francisco and specializing in the creation of stunning 3D assets, TH also operates full-service studios in Moscow and Berlin, allowing them to offer both creative development and production services around the clock. Widely recognized in the world of high-end architecture for their painstaking visualizations, including their work on the Van Zandt Hotel Penthouse project for San Franciso’s Hornberger + Worstell that was named the Best Image in the 2008 international Architectural 3D Awards, TH also does extremely impressive branding/advertising visualization work for many of the world’s top consumer brands, industrial design firms and agencies.rnrnrnClick here to view spot online.rnrn"When it comes to telling our story to the world," Mollion explained, "we are often limited by non-disclosure agreements that forbid us from sharing many of our most prestigious and impressive projects. So, we decided to come up with a concept for a fake brand to show our capabilities in creative solutions. We wanted to make it short and entertaining, while trying to keep viewers’ attentions on our very elaborate 3D animation work."rnrn"The project started with the idea of creating a series of commercials highlighting innovative brands that can use digital technology to their advantage," Krylov began. "We decided on the dragonfly concept because it is a very sophisticated 3D object that requires advanced technical skill to build, which makes it perfect for demonstrating the CG capabilities of Transparent House."rnrnWorking across the international TH studio network, artists used Autodesk 3Ds Max to model and animate the dragonfly, beginning with a low-poly draft model and then adding more detail. FumeFX was used for fire simulation, and the animation was rendered using Chaos Group’s V-Ray. That output was composited together in Adobe After Effects, CG particles were generated with Trapcode Particular, and final color was also handled in the TH studios using After Effects. rnrn"As with any creative modeling project, the challenge was to create something impressive without using a lot of man and computer power," Krylov added. "Two artists worked on it for about two weeks, where both did the modeling, rendering and all the visual effects. Much of their time was spent on modeling all the details in order to achieve and realistically present the dragonfly’s natural anatomy. The textures were also a challenge, of course, but this is one of the things we are known for: hyper-realism."rnrnTwo more unique aspects of TH’s operations in San Francisco are its affiliated full-service video and photo studio named Transparent Space (www.transparentspace.com) as well as its contemporary art gallery named 472 Gallery SF (www.472gallery.com). Transparent Space is available for bookings 24/7 throughout the year, and 472 Gallery SF presents the works of various fine artists who have come to the attention of TH’s principals. rnrnThe finished "Blazing Dragonfly" project can now be seen on TH’s website and its social media channels. The project and its materials will also be featured within 472 Gallery SF through the end of September.rnrnAbout Transparent HousernWith offices in San Francisco, Moscow and Berlin, Transparent House (TH) is the next-generation creative studio that excels at the intersection of digital, art, and commerce. Specializing in the creation of stunning 3D assets, branded environments and high-end retail developments, TH employs strategic digital innovation and 3D for high-profile, future-looking brands. With design and 3D in our DNA, TH is equally adept in creative development as well as production, all of which happens around the clock through the company’s interconnected global network. Simply put, our goal is making 3D the spectacular core of your brand’s marketing campaigns. Experience the future of strategic marketing design and production today at www.transparenthouse.com.rn
Roger Darnell DWA for Transparent House Phone: 1.828.264.8898 Contact Roger via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More