Trailer Park, the industry’s leading entertainment marketing agency, continues to grow its Blu Ray and DVD business sectors by melding those two previously existing units into a new “Advanced Content” Group. Concurrently, Trailer Park has named Curt Doty, one of Hollywood’s leading experts in Blu Ray and BD Live, as the new group’s Executive Vice President. Rick Eiserman, CEO, Trailer Park, made the announcement.
Eiserman said, “Our new Advanced Content group is comprised of a team of award-winning specialists that will focus on client service, strategy, user experience, design, copywriting, technology, editorial and production. This cross-media team will work in tandem with our clients to deliver integrated and innovative solutions for any screen within any media sector. We are excited about bringing in Curt Doty, an expert in Blu Ray and BD Live, who has a proven ability to blend smart strategies, compelling design and creative communications into innovative solutions with lasting impact. His heritage in the broadcast design industry, successfully launching numerous television channels domestically and internationally, along with his expertise within the advertising industry and Blu Ray technologies used within the world of home entertainment marketing, make him the perfect choice to lead this new group.”
He adds, “At Trailer Park, we have long been leveraging our entertainment marketing heritage to help redefine how advertising, technology and entertainment can best be integrated, both within existing — as well as emerging — technologies.”
Doty said, “Trailer Park has long been one of my favorite agencies when I was on the studio side of the business. I am excited now to lead the amazing talent in this newly formed group, by providing the relevant services that will lead our clients into their futures. Home Entertainment has gone through some seismic changes recently, but the most exciting changes have been how movies and original content are being delivered, presented, and how they continue to become more and more interactive.”
“Blu Ray menus have become more dynamic and navigable. All of a sudden, interactive features are the ‘cooler talk,’ and original content is being presented in new ways as interactive timelines, as ‘Picture in Picture,’ and as immersive pods within deeper and more meaningful interactions with filmmakers. Most recently, wireless devices have also become connected to the consumer’s movie watching experience. It takes the right vision, the right technology and the right company to bring all of this together. Trailer Park is that company, and we are in the center of it all, leading the way in conjunction with our studio partners,” Doty adds.
ABOUT CURT DOTY
For the past five years, Curt Doty was Vice President, Creative Services, with Universal Studios Home Entertainment. There, he led many successful campaigns, including those behind “Curious George,” “The 40 Year Old Virgin,” “Shrek 2,” “Madagascar” and “The Bourne Ultimatum,” to name just some.
Considered one of Hollywood’s leading experts in Blu-ray and BD-Live, Doty has also been responsible for the creative and technology development for Blu-ray including architecting U-Control and BD-Live for the Universal Studios. He has been a leading force in pushing the format with award winning interactivity and connectivity.
Doty’s professional heritage lies in branding television networks all over the world. His expertise in image campaigns, interface design and interactive television, has benefited such major clients as ABC, CBS, FX, TV Guide Channel, Discovery, Pro Sieben, SAT.1, StarTV and Electronic Arts. Previously, Doty was a multi-award winning EVP/Executive Creative Director with Pittard Sullivan, an internationally renowned branding and marketing firm. Prior to that post, he had been a lead designer with ABC News. Doty is a graduate from Art Center College of Design, Pasadena, CA.
ABOUT TRAILER PARK
Based in Hollywood, California, Trailer Park is the industry’s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network television networks, channels and programs, home entertainment media, including DVD releases and video games, Broadway and live theatre presentations, sports projects, music, and original content for the Web. Trailer Park, a collection of creative boutiques, specializes in the conception, design, production and implementation of audio/visual, print and web promotional campaigns for every segment of the entertainment industry.
With Rick Eiserman serving as the company’s CEO, Trailer Park’s creative vision is led by multi-award winning marketing executives Joel Johnston, COO, Benedict Coulter, President, and Neal Spector, EVP/Creative Director. Each of the four men has many years of experience developing and implementing award winning creative marketing campaigns for the major motion picture studios, television networks, home entertainment companies, and related lifestyle, sporting and Fortune 500 companies.
Among Trailer Park’s clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount, and Warner Home Video, to name just a few. For more information, please see: www.trailerpark.com