Composer Ryan Amon, hand-picked by director Neill Blomkamp (District 9), scores “Elysium,” currently in theaters. Amon scores “Elysium,” Blomkamp’s follow-up to the Academy® Award nominated “District 9. “nnAmon created a driving, percussive score incorporating organically created sound design elements, including animal noises. Upon hearing Amon’s trailer music online, Blomkamp was compelled to vouch for Amon, who has never scored a single film. nnStarring Matt Damon and Jodie Foster, the film is the story of an ordinary man attempting to escape a post-apocalyptic earth and reach the luxurious space station Elysium, home to the wealthy and privileged. The Elysium original motion picture soundtrack will be available now on Varèse Sarabande Records. nnComing out of the world of film trailer scoring, where a composer has just a few minutes to convey the entire spectrum of human emotion through music, Ryan Amon scores “Elysium” at times like a freight train, other times like a babbling brook, shifting between instrumental textures while always maintaining a forward motion. nnEqually important to the score is the use of sound elements he manipulated from wildlife noises, including baboons and mosquitoes, resulting in a score Amon describes as “a mulch of music.” nnAmon brings a solid background in high-energy, image-driven composition to “Elysium,” having produced musical cues for trailers including “The Avengers” and “Watchmen” through his motion picture advertising company City of the Fallen. nnRyan Amon comes to film composing with a musical background rooted in classical piano, songwriting, TV scoring and motion imaging. A recipient of the BMI Pete Carpenter Fellowship, Amon has studied under Grammy and Emmy® award winning composer Mike Post. Amon has composed additional music for television shows including The Apprentice, The Biggest Loser, Beauty and the Geek and Battlestar Galactica.nnAbout “ELYSIUM”nIn the year 2154, two classes of people exist: the very wealthy, who live on a pristine man-made space station called Elysium, and the rest, who live on an overpopulated, ruined planet. The people of Earth are desperate to escape the crime and poverty that is now rampant throughout the land. The only man with the chance to bring equality to these worlds is Max (Matt Damon), an ordinary guy in desperate need to get to Elysium. With his life hanging in the balance, he reluctantly takes on a dangerous mission – one that pits him against Elysium’s Secretary Delacourt (Jodie Foster) and her hard-line forces – but if he succeeds, he could save not only his own life, but millions of people on Earth as well. Written and directed by Neill Blomkamp. Music composed by Ryan Amon. The QED International / Alphacore / Kinberg Genre production is produced by Bill Block, Neill Blomkamp, and Simon Kinberg. Music composed by Ryan Amon.nn
Ray Costa Costa Communications Inc. Contact Ray via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More