- Friday, Feb. 5, 2016
Torque Launches in Northeast as New VFX, Animation, Motion Graphics and VR Studio for Commercial, Entertainment and Television Clients
New Studio's First Project is "Keep Moving" Spot for Orthopedic Associates of Hartford
Award-winning digital artists Lawrence Jones and Jason Vega have launched a new content creation studio in Hartford, CT, called Torque. The new company specializes in the creation of visual effects, animation, motion graphics, and VR experiences for the commercial, entertainment, broadcast, cable and streaming television industries.
Jones and Vega, both multi-disciplinary creatives, have launched the new studio with a strong emphasis on maximizing client budgets while maintaining the highest quality standard of digital artistry.
Regarding the launch of Torque, Jones said, "It is becoming very clear that the broadcast advertising industry is in need of a unique creative and technology company that will create integrated advertising solutions. The broadcast arena is screaming for creative and innovative ways by which brands and networks can leverage the latest tech to empower engaging storytelling. Our new creative company will offer clients cost effective and impactful solutions that deliver the messages they wish to present to their target audiences at a fraction of the typical industry fees." Adds Vega, "We purposely keep our overhead down so that we can offer high end products and services to clients at affordable prices. By using the latest technologies at our disposal, we are able to do just that."
Concurrent with the launch of their new studio, Jones and Vega have just completed a new commercial campaign for client Orthopedic Associates of Hartford, entitled "Keep Moving." This 60-second spot informs viewers that since life moves so fast, everyone really needs to set aside time to take care of their own body. This message is fortified thematically by incorporation of Torque's colorful visuals which appear throughout the spot.
Set on a beautiful autumn day, we see a middle-aged couple jogging through a tree-lined path, when suddenly, time creeps to a halt. The viewer is flown in normal time around the couple's suspended bodies. Old nagging injuries are visualized with elegant motion graphics, to reinforce the idea that one should never ignore old injuries, but should, rather, take care of them now with the best medical practitioners in the field, Orthopedic Associates of Hartford. To view this new spot, please see: https://vimeo.com/148514966
The marketing strategy firm RW/JD Connect commissioned Torque to provide concept, previz, production, post and finish on the "Keep Moving" spot. "Torque's extensive knowledge in production and VFX for commercials, coupled with their overall creative input, resulted in a high quality commercial usually reserved for bigger budgets", said Janine DiNatale, RW/JD Connect Creative Director on the project. "Their input took our concept to a new level, and they delivered on time, with no cost overruns," adds Robin Walden, RW/JD Connect Marketing Director.
About LAWRENCE JONES AND JASON VEGA
The Award-winning duo of Lawrence Jones and Jason Vega bring a rich and diverse portfolio to the foundation of Torque. Their backgrounds include commercial work for such major global brands as HP, Sony, Marvel, Scion, Disney, EA, Paramount, Patrón, and Applebee's; TV network packages for such clients as The CW (network rebrand) and ESPN ("Sportscenter;") and visual content featured within interactive installations, including VW's "Concept Car Experience" at Stiftung Automuseum in Wolfsburg, Germany.
Their unique creative vision, experience with emerging technologies, and conceptual, out-of-the-box ideas have earned them an impressive collection of awards and honors over the years. Collectively, these honors include a Disney Imagineering Award, an Emmy Award, nine Emmy Award Nominations, a BDA Award, a New York Film Festival Award, and even a Patent.
Title: "Keep Moving"
Title: "Keep Moving"
Client: Orthopedic Associates of Hartford
Agency Credits: RW/JD Connect
Producer: Robin Walden
CD: Janine Dinatale
Live Action Director: Lawrence Jones
Visual Effects: Torque
ECD/Lead Compositor: Lawrence Jones
EP/CG Supervisor: Jason Vega
Lead 3D Texture Artist: Sheri Wong
Matchmoving/Set and Human Reconstruction: Bogdan Mihajlovic
Lead Animator: Jason Black
Lead Environment Artist: Jason Stambo
Launched in Hartford, CT, in 2016 by award-winning digital artists/producers Lawrence Jones and Jason Vega, Torque is a full-service Visual Effects company that specializes in Integrated Advertising, VR/AR, and RealTime Immersion experiences for the commercial, entertainment, broadcast, cable and streaming television industries. The studio's mission is to find narrative solutions in creative, imaginative, innovative and highly efficient ways by which to exceed the expectations of its diverse group of clients.
Torque is comprised of a dedicated group of talented individuals that tell stories both visually and conceptually. The studio strives to push boundaries and entertain audiences through innovation and creative technology. For more information, please visit: www.torquevfx.com